Two Key Steps Not to Be Missed in Building A Strong Brand in A Sophisticated B2B Arena
January 10, 2018

Dungeon Out of the Box

Over the course of working with engineers in many industries, I have heard a lot about the game D&D (Dungeons & Dragons). Although I have never been a D&D player, when the opportunity to assist a high-potential new business model regarding a D&D subscription box startup knocks on my door, I did not hesitate and said “Yes” right away, as I knew this would be a hit with many of my clients!

The company is called Dungeon in a Box (DiaB), and the founder David, is a well-known DM (dungeon master) with the public nickname "American’s DM". The founder is a genius story teller and writer, according to the fans of a D&D podcast called “Crit Juice

Regarding the events of the day, everything happened at serious lightspeed. From the first prototype website, to the revamped beta launch, to a Facebook campaign, and the official launch on Kickstarter (today)… It all happened within exactly four weeks!

And guess what?

10 Minutes after the launch of the Kickstarter campaign, DiaB was funded! At this moment as I am writing this (10 hours later), the campaign is 800% funded and there are still 25 days to go…

I seriously could not have had more fun working on and creating this website, the content, and elements of the branding, and polishing up the visuals…

High-five to everyone involved! I am proud to have contributed to the initial success and cannot wait to continue working on this innovative brand, until I reach level 20, maybe longer :)



Yan Zhang
Yan Zhang
Dynamic marketing professional, laser-focused on practical and research-based branding and marketing practices, with extensive expertise working with companies in the areas of business-to-business services, manufacturing, engineering, healthcare, finance, and data privacy.

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