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A Fresh New Look for Art

Through the LENZ
July 30, 2016
Nathan Yip Foundation Case Study
March 3, 2016
 

Less is More

Desmond O’Hagan is one of the greatest pastel and oil artists in the world. His reputation is built on his ability to transform complex urban scenes into a clear expression of gesture, light, and mood.

A Simple Site with Engaging Beauty

While Desmond’s techniques follow the traditional oil/pastel art practice, his work captures the energy and motion of modern urban landscapes.

To create a website that matches the artist’s work, we made sure the website is: Simple and Elegant, Modern and Engaging

Our Approach

The website acts as a gate into the artwork, welcoming audience with stories at a street corner, inside a coffee shop, or just on the street. Engagement continues through the artist’s bio, upcoming shows, and workshops/classes, highlighting Desmond’s artwork while drawing the audience in to explore.

A fully responsive website ensures great experience no matter the size of the screens.

Results

  • 18.84% Bounce Rate - Avg. Bounce Rate of Competitors: 50%-70%
  • 3.97 Pages per Session
  • 3:08 Avg. Session Duration

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