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Balance of Brand and Ecommerce

April 20, 2018
Helping Families. Helping Kids
January 10, 2018

The Brand that Helps Millions Tell Their Stories

MOVO Photo is an innovative brand of professional audio, photography, and video equipment. The company started with a mission to mobilize creative story-telling. With high-quality products, backed by innovative technology and smart pricing strategy, MOVO has grown exponentially year after year. A critical step is to have the digital brand recognition among thousands of retailers worldwide.

The CEO of MOVO Photo approached XYZ Advantage to develop a singular and powerful story for the brand.


Where Your Story Matters

The brand story began with a desire to enable everyone to tell their stories – to mobilize our voices, therefore MOVO was chosen as the company name. More than simply selling innovative equipment, the brand takes it seriously to enable EVERYONE in storytelling and gives back to various non-profit organizations to help them raise awareness for their causes.

 

The brand story challenges the standard e-commerce experience. Instead of focusing on the technology, the quality, or even the services to customers (which all mean a ton to MOVO), the spotlight reveals the humble support and equipment donations that the company contributes to various non-profit organizations.

#1 in "What Matters to You"

Brand credibility comes from the promises it makes and the actions it takes. For MOVO, these promises and actions are centered around responsibilities for making customers their top priority. With this insight in mind, the company made a bold choice to claim the following: