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Cutting Through the Crowd

The FDAzar team of Colorado personal injury attorneys have been advocating for victims of serious injury and corporate misconduct for over 30 years. While the firm maintains its leading position in the legal field, its competitors have been catching up with digital marketing strategies and efficient internet advertising.

The firm has attempted digital marketing internally but knows that there's a lot to it. Through the partnership, we went through stages of optimizations, including SEO, website optimization, PPC (Google AdWords and Bing Ads), social media marketing, and much more. We set our objectives on the number of leads while tackling all fronts to continue increasing brand awareness for our client.

An Iterative Cycle of Ongoing Optimization

The digital space changes at light speed and requires ongoing efforts to lead the chase. Through granularity-centered analytics and advertising approach, we focus on the options that make the most impact to business and we never stop improving.

Our Approach

Analytics improvement to understand scaling opportunities

Strategic and bottom-line-focused SEO

Funnel understanding

Traffic quality improvement

Intelligent PPC + Ongoing landing page optimization

Results

  • Doubled the number of leads through SEO than the previous year.
  • Increased the number of leads via PPC by 46%+ within the first 30 days.
  • Reduced CPA via PPC from $210 to $140.