Driving tangible business results through the use of proven expertise, insight and innovation.
XYZ ADVANTAGE APPROACH
We use the XYZ Advantage approach for every project. It starts with research, from which we glean actionable insights and combine with innovation to forge strong strategy. We then collaborate to create outstanding and organic results.
INTEGRATED MARKETING STRATEGY & PLANNING
We bring your vision to life, but not before we make it better
At XYZ Advantage, we understand the dynamic environment of marketing with in-depth knowledge on every channel’s unique position and audience engagement methods.
To ensure the integrated marketing strategy creates coherence, consistency, continuity, and complimentary, we make your customers a top priority. We dive deep in the customer’s journey, and put ourselves in your customers’ shoes to understand how and when they wish to receive relevant information and make purchase decisions.
After listening to your needs and your consumers’, we create a strategy of attack, define the long-term and short-term objectives and specific KPIs to measure success, and optimize the programs along the way.
USER EXPERIENCE MAPPING & DESIGN
Creating User Experience that is delightful and intuitive
User Experience is a window through which your audience experiences your website, application, products and services. A delightful and intuitive user experience bridges the distance between the end-users’ needs and the product/service that you offer. It is an extremely difficult task.
At XYZ Advantage, to ensure the end product / service provides the highest standard from a real user’s perspective, we take into account the wide and complicated personas of users, every device, process, and platform that will touch the experience along a user’s journey to create the most effective experience.
Our UX process goes through user research, experience strategy, fluid design and development, and continuous testing and optimization.
WEBSITE & APP DEVELOPMENT
We take a mobile first approach when programming website and mobile applications
Our website and mobile app development process matches every part of the user experience design. With more and more smart devices exploding into the marketplace, it’s critical that we use a responsive development approach to create an experience that works on all types of devices.
At XYZ Advantage, our designer teams and developers work together from the beginning to the end on any web / app projects. This collaboration ensures the designs can be implemented efficiently to create effective user experience that makes it easy for prospects to become paying customers.
CONTENT, SOCIAL, SEO
Creating and Managing content that drives SEO organically and builds social engagement deeply
The SEO field has evolved over the past decade in response to Google’s ever-changing algorithm updates and the steady focus on quality content. While the old SEO was mainly a developer’s job, today’s and the future SEO appraises good content organically and rewards it with top ranking.
To win the SEO game, the content strategy has to evolve to produce genuine content that appeals to end users and creates social interaction.
At XYZ Advantage, we help you identify and tackle 20% of the opportunities that produce 80% of the results in social and search, so that your content strategy stays ahead of competition and close to your audience.
An Iterative Cycle that Accelerates Your Business Growth
Most marketers know they need to run constant tests and make changes along the way to improve a conversion rate. The problem is there are often too much to be tested, but very little actually makes a tangible difference.
Instead of jumping into tests directly, we start a conversion consulting project with first-hand consumer data collection and conversion research (both qualitative and quantitative). From there we identify the biggest pain points not just in the conversion funnel, but during the complete consumer journey. Our conversion service aims at increasing the lifetime consumer value by improving your conversion funnel.
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