Yan Zhang, President at XYZ Advantage, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful digital marketing, media strategy, creative and advertising companies.
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In assisting clients with the strategy and creation of their rebranding needs in addition to developing other strategic marketing plans, we have found the following two steps to be essential to creating a strong brand or enhancing a rebrand that is designed to be consistent across channels.
Over the course of working with engineers in many industries, I have heard a lot about the game D&D (Dungeons & Dragons). Although I have never been a D&D player, when the opportunity to assist a high-potential new business model regarding a D&D subscription box startup knocks on my door, I did not hesitate and said “Yes” right away, as I knew this would be a hit with many of my clients!