The target audience for a B2B website differs from a B2C website. A compelling website mimics your best sales executives. It helps attract qualified buyers, earn their trust, and generate a committed relationship.
Over the course of working with engineers in many industries, I have heard a lot about the game D&D (Dungeons & Dragons). Although I have never been a D&D player, when the opportunity to assist a high-potential new business model regarding a D&D subscription box startup knocks on my door, I did not hesitate and said “Yes” right away, as I knew this would be a hit with many of my clients!