March 14, 2018
Official Member of Forbes Agency Council

Yan Zhang Accepted into Forbes Communication Council

Yan Zhang, President at XYZ Advantage, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful digital marketing, media strategy, creative and advertising companies.
January 10, 2018

Two Key Steps Not to Be Missed in Building A Strong Brand in A Sophisticated B2B Arena

Today, branding and marketing challenges for B2B companies is ever changing. Putting customers first, and understanding the B2B customer journey are more crucial than ever before. The customer journey should be considered the key unifying principle designed to align individual departments and marketing teams.
In assisting clients with the strategy and creation of their rebranding needs in addition to developing other strategic marketing plans, I have found the following two steps to be essential to creating a strong brand or enhancing a re-brand which is designed to be consistent across channels:
November 10, 2017

Dungeon Out of the Box

Over the course of working with engineers in many industries, I have heard a lot about the game D&D (Dungeons & Dragons). Although I have never been a D&D player, when the opportunity to assist a high-potential new business model regarding a D&D subscription box startup knocks on my door, I did not hesitate and said “Yes” right away, as I knew this would be a hit with many of my clients!