Helping Families. Helping Kids
As the agency of record for the company and working solely with the owner, we developed a new brand strategy and the website to incorporate a complex analytics-driven e-commerce website that meets the massive demand to purchase industry-specific products via the web upon completion of specific training.
Navigating All Things Education
The $16 Billion Testing & Educational Support Industry is big, — so big with so much information that it is easy for any parent to get lost on a journey of getting answers for their children who experience academic challenges.
As the Research Professor, Dian Ravitch stated “There are no simple solutions, no miracle cures to those problems. Education is a slow, arduous process that requires the work of willing students, dedicated teachers, and supportive families, as well as a coherent system.”
Navigating Education is founded to help parents and schools navigate “all things education” for solutions related to general education and special education issues so that families will get correct and thorough answers.
The founder behind Navigating Education is highly qualified, experienced, and extremely motivated to bring simplicity and solutions to families and schools. During a brand workshop, the essence and core messaging of Navigating Education were distilled into differentiators to guide the brand design, the structure of the website, and content.
I truly appreciate that the XYZ Advantage team spent the time to really understand my business, my services, and what is unique about my offering to my customers.
The Devil is in the Details
Small details, like contact form in the footer, hours in the header, testimonials lead to call to action. The Navigating Education services are graphically rich and friendly. The overall effect separates the company from the education testing crowd, and from common industry perceptions.
