Reaching New Heights

Safety One Training, the industry leader in the specialized field of heights training and Snow Cat rescue.

As the agency of record for the company and working solely with the General Manager, we developed a new brand strategy and redesigned the website to incorporate a complex analytics-driven e-commerce website that meets the massive demand to purchase industry-specific products via the web upon completion of specific training.

Discovering a New Type of Bravery

In today’s digital world, there is no lack of exposure, often received by celebrities and people that are extremely active on social media. Do you ever wonder about the “behind the scenes” people?

We take it for granted that we live in a digital world where high-speed Internet is always available, and we rarely even notice the tall towers that line up the street across the country. What happens when those towers are in need of maintenance?

The same goes for many other industries. We hear about the breakthroughs in the renewable energy sector, but when was the last time you hear someone talk about the people who go up the insanely tall wind turbine when it suffers a malfunction? Furthermore, where did they learn to deal with a dangerous environment like this with impressive levels of expertise?

Strategic Rebranding + Targeted SEO Efforts

The client was working with a shotgun approach with no strategic focus or centralized tracking and measuring system. Since working with XYZ Advantage, they have more than Tripled their website traffic and had a 91% increase in the number of leads after twelve months.

Our Approach:

  • Intention—Based Keyword Strategy
  • On-Page Optimization
  • Content Strategy
  • External Link Profile
  • Internal Linking Adjustments


  • 233% Increase in targeted traffic volume
  • 91% Increase in the number of SEO-driven leads
  • 56% Increase in website-driven contacts

Clients and Partners Trust Us for Growth Strategies

Stop leaving revenue on the table

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