Simplifying Complexity
Less is More
Progrid Systems is a comprehensive route to a universal microgrid installation. Unlike traditional utility companies and energy solutions, which often provide one specific service, Progrid is forming a strategic coalition to provide full-cycle solutions that tackle designing, engineering, financing, and operating issues.
We were lucky enough to help Progrid with its branding and the initial website presence.
We needed to move off the mark quickly and they came highly recommended. Responsive, creative, and personable.
Marketing Solutions to Complex Offerings
The focus of the branding and the website (which is a multi-phased project) is to clearly communicate the benefits of a full-cycle microgrid system without spilling details. Security, efficiency, and the cost benefits are incredibly important points that needed to be designed and articulated in a way that resonated with military and government users.
It was important we integrated our UX, content, design, and technical specialists throughout the process while also collaborating with the client early and often. In the end, the result was a clean, clear, powerful visual representation of what this solution can do for government, military and business users around the US.
