Words That Sell: Crafting Irresistible Landing Page Copy [5 Examples]

A landing page is like having a skilled salesperson at your fingertips: It knows exactly what your customers are looking for and can guide them to the best product or service with persuasive precision. 

In this article, we will delve into the most crucial elements (+16 real examples) that transform your landing page into that ultimate online sales representative. 

And here’s the best part – our proven strategies have achieved exceptional conversion rates, far surpassing the industry average of under 2%. 

Get ready to learn the techniques that can skyrocket your conversion rates to an impressive 10-30%.

Speak to Your Customers in Their Own Words 

99% of brands make this terrible mistake with their content:

Making it all about their products/services.

The best companies, on the opposite side, are obsessed with their customers

Remember that a great landing page knows its customers: their needs, desires, hesitations, and pains. 

To get these insights, you simply need to talk to them. 

Stop assuming you know your customers’ problems. Contact them to find out for real.

Pick up the phone for a quick chat, add a poll on your thank-you page or your abandon-cart step, or send a survey to start the dialogue. 

Better yet, record your sales calls, then review them with your team. It’s the same reason why pro athletes watch their game footage.

Not all information carries equal weight or significance, so it’s important to deliberately assess each insight and pick the ones that answer these two important questions::

  1. Why did you buy from me?
  2. What could have prevented you from buying from me?

Find out what ticks your customers’ boxes, learn their behaviors and pain points, and then start writing your landing page.

Like the header said: speak to your customers in their own words:

  • Focus on what they want
  • Reduce friction as much as you can

If you can do this consistently, you’ll have a killer landing page.

The Winning Formula for a 30% Conversion-Rate Landing Page

Let’s take a closer look at the key elements that will determine your landing page’s success:

Hero Section

80% of your content success comes down to the first sentence/headline you create.

This is the first impression. Make it short and punchy.

Write 30 variations and pick the best one. 

Like Fondue with its bold and direct language, creating an impactful impression. At the same time, they support it with numbers “+30% and +25%”, demonstrating a result that they can deliver. 

Link to page: https://www.getfondue.com/

 

 

5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

Write as if you’re talking to a single audience face to face, using the 5 components:

  1. Hook
  2. Problem
  3. Create curiosity
  4. Present solutions
  5. Call to action

Then edit and sandwich each with your customers’ words (social proof).

 

Start Leveraging Your Landing Page’s Conversion Power


The internet is full of mediocre copywriting. 

If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

Good writing = (bad writing + good editing) x 1,000+  

These five tips will make you a better landing page writer than a 4-year English degree. 

But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

If you want more content like this, comment below or get in touch. 

Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

 

    Convince to Convert

    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

     

    4. Turn Your Call-to-Actions to Call-to-Benefits 

    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

    How you ask matters.

    The most effective call-to-actions (CTAs) have benefits baked inside them:

    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

    Link to page: https://www.codeable.io/#

     

     

    Sign Up → Generate New Design → Build a Home

    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

    Link to page: https://homedesigns.ai/

     

    Get Started → Try the Free Builder Demo → Design My Website

    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

    Link to page: https://www.elegantthemes.com/gallery/divi/

     

       

      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

      Write as if you’re talking to a single audience face to face, using the 5 components:

      1. Hook
      2. Problem
      3. Create curiosity
      4. Present solutions
      5. Call to action

      Then edit and sandwich each with your customers’ words (social proof).

       

      Start Leveraging Your Landing Page’s Conversion Power


      The internet is full of mediocre copywriting. 

      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

      Good writing = (bad writing + good editing) x 1,000+  

      These five tips will make you a better landing page writer than a 4-year English degree. 

      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

      If you want more content like this, comment below or get in touch. 

      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

       

        Headline Your Testimonials

        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

        Link to page: https://www.zoho.com/crm/

         

          Convince to Convert

          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

           

          4. Turn Your Call-to-Actions to Call-to-Benefits 

          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

          How you ask matters.

          The most effective call-to-actions (CTAs) have benefits baked inside them:

          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

          Link to page: https://www.codeable.io/#

           

           

          Sign Up → Generate New Design → Build a Home

          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

          Link to page: https://homedesigns.ai/

           

          Get Started → Try the Free Builder Demo → Design My Website

          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

          Link to page: https://www.elegantthemes.com/gallery/divi/

           

             

            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

            Write as if you’re talking to a single audience face to face, using the 5 components:

            1. Hook
            2. Problem
            3. Create curiosity
            4. Present solutions
            5. Call to action

            Then edit and sandwich each with your customers’ words (social proof).

             

            Start Leveraging Your Landing Page’s Conversion Power


            The internet is full of mediocre copywriting. 

            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

            Good writing = (bad writing + good editing) x 1,000+  

            These five tips will make you a better landing page writer than a 4-year English degree. 

            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

            If you want more content like this, comment below or get in touch. 

            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

             

               

              Focus on the biggest transformation:

               

              Solve a big problem, fast:

               

              Canva, “Design made ease, and free”

              For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

              Link to page: https://www.canva.com/free/

               

              2. Stand Out from the Competition: Your Key Differentiator

              When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

              You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

              The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

              Let’s take a look at some of the value propositions that stand out:

              • Jukebox, “The Best Smelling Soap on the Internet”

              By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

              Link to page: https://myjukebox.com/

               

               

               

              • TOMS, “One for One”

              Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

              Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

              Link to page: https://www.toms.com/us/about-toms.html

               

               

              • Calendly

              Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

              • Sales
              • Marketing
              • IT
              • Customer retention 
              • Revenue operation
              • Etc.

              They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

               

              3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

              When something is important, say it three times.

              Again: Speak to your customers in their own words.

              Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

              An effective landing page copy = social proof + (something else) + social proof. 

              Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

              Let your customers rebuttal the Objections 

              Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

              After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

              Link to page: https://www.spikenow.com/use-cases/

              Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

              Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

               

               

                Headline Your Testimonials

                A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                Link to page: https://www.zoho.com/crm/

                 

                  Convince to Convert

                  To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                  Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                  Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                   

                  4. Turn Your Call-to-Actions to Call-to-Benefits 

                  Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                  In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                  How you ask matters.

                  The most effective call-to-actions (CTAs) have benefits baked inside them:

                  Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                  For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                  Link to page: https://www.codeable.io/#

                   

                   

                  Sign Up → Generate New Design → Build a Home

                  If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                  Link to page: https://homedesigns.ai/

                   

                  Get Started → Try the Free Builder Demo → Design My Website

                  When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                  Link to page: https://www.elegantthemes.com/gallery/divi/

                   

                     

                    5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                    Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                    Write as if you’re talking to a single audience face to face, using the 5 components:

                    1. Hook
                    2. Problem
                    3. Create curiosity
                    4. Present solutions
                    5. Call to action

                    Then edit and sandwich each with your customers’ words (social proof).

                     

                    Start Leveraging Your Landing Page’s Conversion Power


                    The internet is full of mediocre copywriting. 

                    If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                    Good writing = (bad writing + good editing) x 1,000+  

                    These five tips will make you a better landing page writer than a 4-year English degree. 

                    But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                    If you want more content like this, comment below or get in touch. 

                    Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                     

                      Social Proof 

                      Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                      Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                      Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                      Link to page: https://correcttoes.com/

                       

                       

                      1. Mastering Hero Headlines: Think BIG 

                      And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                      Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                      Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                      Come check out some landing page copy examples with big benefits:

                      Speak in absolutes to persuade:

                         

                        Focus on the biggest transformation:

                         

                        Solve a big problem, fast:

                         

                        Canva, “Design made ease, and free”

                        For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                        Link to page: https://www.canva.com/free/

                         

                        2. Stand Out from the Competition: Your Key Differentiator

                        When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                        You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                        The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                        Let’s take a look at some of the value propositions that stand out:

                        • Jukebox, “The Best Smelling Soap on the Internet”

                        By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                        Link to page: https://myjukebox.com/

                         

                         

                         

                        • TOMS, “One for One”

                        Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                        Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                        Link to page: https://www.toms.com/us/about-toms.html

                         

                         

                        • Calendly

                        Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                        • Sales
                        • Marketing
                        • IT
                        • Customer retention 
                        • Revenue operation
                        • Etc.

                        They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                         

                        3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                        When something is important, say it three times.

                        Again: Speak to your customers in their own words.

                        Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                        An effective landing page copy = social proof + (something else) + social proof. 

                        Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                        Let your customers rebuttal the Objections 

                        Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                        After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                        Link to page: https://www.spikenow.com/use-cases/

                        Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                        Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                         

                         

                          Headline Your Testimonials

                          A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                          In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                          Link to page: https://www.zoho.com/crm/

                           

                            Convince to Convert

                            To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                            Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                            Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                             

                            4. Turn Your Call-to-Actions to Call-to-Benefits 

                            Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                            In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                            How you ask matters.

                            The most effective call-to-actions (CTAs) have benefits baked inside them:

                            Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                            For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                            Link to page: https://www.codeable.io/#

                             

                             

                            Sign Up → Generate New Design → Build a Home

                            If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                            Link to page: https://homedesigns.ai/

                             

                            Get Started → Try the Free Builder Demo → Design My Website

                            When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                            Link to page: https://www.elegantthemes.com/gallery/divi/

                             

                               

                              5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                              Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                              Write as if you’re talking to a single audience face to face, using the 5 components:

                              1. Hook
                              2. Problem
                              3. Create curiosity
                              4. Present solutions
                              5. Call to action

                              Then edit and sandwich each with your customers’ words (social proof).

                               

                              Start Leveraging Your Landing Page’s Conversion Power


                              The internet is full of mediocre copywriting. 

                              If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                              Good writing = (bad writing + good editing) x 1,000+  

                              These five tips will make you a better landing page writer than a 4-year English degree. 

                              But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                              If you want more content like this, comment below or get in touch. 

                              Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                               

                                How To’s 

                                It’s not persuasive enough to tell your customers you can help them.

                                It’s better to show them how:

                                A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                Link to page: https://www.capture.com/

                                  Social Proof 

                                  Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                  Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                  Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                  Link to page: https://correcttoes.com/

                                   

                                   

                                  1. Mastering Hero Headlines: Think BIG 

                                  And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                  Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                  Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                  Come check out some landing page copy examples with big benefits:

                                  Speak in absolutes to persuade:

                                     

                                    Focus on the biggest transformation:

                                     

                                    Solve a big problem, fast:

                                     

                                    Canva, “Design made ease, and free”

                                    For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                    Link to page: https://www.canva.com/free/

                                     

                                    2. Stand Out from the Competition: Your Key Differentiator

                                    When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                    You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                    The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                    Let’s take a look at some of the value propositions that stand out:

                                    • Jukebox, “The Best Smelling Soap on the Internet”

                                    By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                    Link to page: https://myjukebox.com/

                                     

                                     

                                     

                                    • TOMS, “One for One”

                                    Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                    Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                    Link to page: https://www.toms.com/us/about-toms.html

                                     

                                     

                                    • Calendly

                                    Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                    • Sales
                                    • Marketing
                                    • IT
                                    • Customer retention 
                                    • Revenue operation
                                    • Etc.

                                    They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                     

                                    3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                    When something is important, say it three times.

                                    Again: Speak to your customers in their own words.

                                    Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                    An effective landing page copy = social proof + (something else) + social proof. 

                                    Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                    Let your customers rebuttal the Objections 

                                    Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                    After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                    Link to page: https://www.spikenow.com/use-cases/

                                    Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                    Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                     

                                     

                                      Headline Your Testimonials

                                      A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                      In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                      Link to page: https://www.zoho.com/crm/

                                       

                                        Convince to Convert

                                        To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                        Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                        Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                         

                                        4. Turn Your Call-to-Actions to Call-to-Benefits 

                                        Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                        In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                        How you ask matters.

                                        The most effective call-to-actions (CTAs) have benefits baked inside them:

                                        Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                        For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                        Link to page: https://www.codeable.io/#

                                         

                                         

                                        Sign Up → Generate New Design → Build a Home

                                        If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                        Link to page: https://homedesigns.ai/

                                         

                                        Get Started → Try the Free Builder Demo → Design My Website

                                        When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                        Link to page: https://www.elegantthemes.com/gallery/divi/

                                         

                                           

                                          5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                          Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                          Write as if you’re talking to a single audience face to face, using the 5 components:

                                          1. Hook
                                          2. Problem
                                          3. Create curiosity
                                          4. Present solutions
                                          5. Call to action

                                          Then edit and sandwich each with your customers’ words (social proof).

                                           

                                          Start Leveraging Your Landing Page’s Conversion Power


                                          The internet is full of mediocre copywriting. 

                                          If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                          Good writing = (bad writing + good editing) x 1,000+  

                                          These five tips will make you a better landing page writer than a 4-year English degree. 

                                          But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                          If you want more content like this, comment below or get in touch. 

                                          Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                           

                                          Value Proposition 

                                          Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                          Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                          Link to page: https://www.getfondue.com/

                                           

                                          Benefits vs Features

                                          Customers don’t buy drills, they’re buying holes. 

                                          By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                           Link to page: https://getsnooz.com/

                                            How To’s 

                                            It’s not persuasive enough to tell your customers you can help them.

                                            It’s better to show them how:

                                            A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                            Link to page: https://www.capture.com/

                                              Social Proof 

                                              Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                              Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                              Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                              Link to page: https://correcttoes.com/

                                               

                                               

                                              1. Mastering Hero Headlines: Think BIG 

                                              And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                              Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                              Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                              Come check out some landing page copy examples with big benefits:

                                              Speak in absolutes to persuade:

                                                 

                                                Focus on the biggest transformation:

                                                 

                                                Solve a big problem, fast:

                                                 

                                                Canva, “Design made ease, and free”

                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                Link to page: https://www.canva.com/free/

                                                 

                                                2. Stand Out from the Competition: Your Key Differentiator

                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                Let’s take a look at some of the value propositions that stand out:

                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                Link to page: https://myjukebox.com/

                                                 

                                                 

                                                 

                                                • TOMS, “One for One”

                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                Link to page: https://www.toms.com/us/about-toms.html

                                                 

                                                 

                                                • Calendly

                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                • Sales
                                                • Marketing
                                                • IT
                                                • Customer retention 
                                                • Revenue operation
                                                • Etc.

                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                 

                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                When something is important, say it three times.

                                                Again: Speak to your customers in their own words.

                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                Let your customers rebuttal the Objections 

                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                Link to page: https://www.spikenow.com/use-cases/

                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                 

                                                 

                                                  Headline Your Testimonials

                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                  Link to page: https://www.zoho.com/crm/

                                                   

                                                    Convince to Convert

                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                     

                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                    How you ask matters.

                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                    Link to page: https://www.codeable.io/#

                                                     

                                                     

                                                    Sign Up → Generate New Design → Build a Home

                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                    Link to page: https://homedesigns.ai/

                                                     

                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                     

                                                       

                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                      1. Hook
                                                      2. Problem
                                                      3. Create curiosity
                                                      4. Present solutions
                                                      5. Call to action

                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                       

                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                      The internet is full of mediocre copywriting. 

                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                      If you want more content like this, comment below or get in touch. 

                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                       

                                                        Convince to Convert

                                                        To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                        Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                        Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                         

                                                        4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                        Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                        In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                        How you ask matters.

                                                        The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                        Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                        For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                        Link to page: https://www.codeable.io/#

                                                         

                                                         

                                                        Sign Up → Generate New Design → Build a Home

                                                        If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                        Link to page: https://homedesigns.ai/

                                                         

                                                        Get Started → Try the Free Builder Demo → Design My Website

                                                        When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                        Link to page: https://www.elegantthemes.com/gallery/divi/

                                                         

                                                           

                                                          5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                          Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                          Write as if you’re talking to a single audience face to face, using the 5 components:

                                                          1. Hook
                                                          2. Problem
                                                          3. Create curiosity
                                                          4. Present solutions
                                                          5. Call to action

                                                          Then edit and sandwich each with your customers’ words (social proof).

                                                           

                                                          Start Leveraging Your Landing Page’s Conversion Power


                                                          The internet is full of mediocre copywriting. 

                                                          If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                          Good writing = (bad writing + good editing) x 1,000+  

                                                          These five tips will make you a better landing page writer than a 4-year English degree. 

                                                          But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                          If you want more content like this, comment below or get in touch. 

                                                          Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                           

                                                          Value Proposition 

                                                          Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                          Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                          Link to page: https://www.getfondue.com/

                                                           

                                                          Benefits vs Features

                                                          Customers don’t buy drills, they’re buying holes. 

                                                          By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                           Link to page: https://getsnooz.com/

                                                            How To’s 

                                                            It’s not persuasive enough to tell your customers you can help them.

                                                            It’s better to show them how:

                                                            A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                            Link to page: https://www.capture.com/

                                                              Social Proof 

                                                              Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                              Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                              Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                              Link to page: https://correcttoes.com/

                                                               

                                                               

                                                              1. Mastering Hero Headlines: Think BIG 

                                                              And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                              Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                              Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                              Come check out some landing page copy examples with big benefits:

                                                              Speak in absolutes to persuade:

                                                                 

                                                                Focus on the biggest transformation:

                                                                 

                                                                Solve a big problem, fast:

                                                                 

                                                                Canva, “Design made ease, and free”

                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                Link to page: https://www.canva.com/free/

                                                                 

                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                Let’s take a look at some of the value propositions that stand out:

                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                Link to page: https://myjukebox.com/

                                                                 

                                                                 

                                                                 

                                                                • TOMS, “One for One”

                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                 

                                                                 

                                                                • Calendly

                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                • Sales
                                                                • Marketing
                                                                • IT
                                                                • Customer retention 
                                                                • Revenue operation
                                                                • Etc.

                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                 

                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                When something is important, say it three times.

                                                                Again: Speak to your customers in their own words.

                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                Let your customers rebuttal the Objections 

                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                 

                                                                 

                                                                  Headline Your Testimonials

                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                  Link to page: https://www.zoho.com/crm/

                                                                   

                                                                    Convince to Convert

                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                     

                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                    How you ask matters.

                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                    Link to page: https://www.codeable.io/#

                                                                     

                                                                     

                                                                    Sign Up → Generate New Design → Build a Home

                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                    Link to page: https://homedesigns.ai/

                                                                     

                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                     

                                                                       

                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                      1. Hook
                                                                      2. Problem
                                                                      3. Create curiosity
                                                                      4. Present solutions
                                                                      5. Call to action

                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                       

                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                      The internet is full of mediocre copywriting. 

                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                      If you want more content like this, comment below or get in touch. 

                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                       

                                                                        Headline Your Testimonials

                                                                        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                        Link to page: https://www.zoho.com/crm/

                                                                         

                                                                          Convince to Convert

                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                           

                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                          How you ask matters.

                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                          Link to page: https://www.codeable.io/#

                                                                           

                                                                           

                                                                          Sign Up → Generate New Design → Build a Home

                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                          Link to page: https://homedesigns.ai/

                                                                           

                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                           

                                                                             

                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                            1. Hook
                                                                            2. Problem
                                                                            3. Create curiosity
                                                                            4. Present solutions
                                                                            5. Call to action

                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                             

                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                            The internet is full of mediocre copywriting. 

                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                            If you want more content like this, comment below or get in touch. 

                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                             

                                                                            Value Proposition 

                                                                            Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                            Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                            Link to page: https://www.getfondue.com/

                                                                             

                                                                            Benefits vs Features

                                                                            Customers don’t buy drills, they’re buying holes. 

                                                                            By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                             Link to page: https://getsnooz.com/

                                                                              How To’s 

                                                                              It’s not persuasive enough to tell your customers you can help them.

                                                                              It’s better to show them how:

                                                                              A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                              Link to page: https://www.capture.com/

                                                                                Social Proof 

                                                                                Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                Link to page: https://correcttoes.com/

                                                                                 

                                                                                 

                                                                                1. Mastering Hero Headlines: Think BIG 

                                                                                And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                Come check out some landing page copy examples with big benefits:

                                                                                Speak in absolutes to persuade:

                                                                                   

                                                                                  Focus on the biggest transformation:

                                                                                   

                                                                                  Solve a big problem, fast:

                                                                                   

                                                                                  Canva, “Design made ease, and free”

                                                                                  For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                  Link to page: https://www.canva.com/free/

                                                                                   

                                                                                  2. Stand Out from the Competition: Your Key Differentiator

                                                                                  When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                  You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                  The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                  Let’s take a look at some of the value propositions that stand out:

                                                                                  • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                  By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                  Link to page: https://myjukebox.com/

                                                                                   

                                                                                   

                                                                                   

                                                                                  • TOMS, “One for One”

                                                                                  Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                  Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                  Link to page: https://www.toms.com/us/about-toms.html

                                                                                   

                                                                                   

                                                                                  • Calendly

                                                                                  Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                  • Sales
                                                                                  • Marketing
                                                                                  • IT
                                                                                  • Customer retention 
                                                                                  • Revenue operation
                                                                                  • Etc.

                                                                                  They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                   

                                                                                  3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                  When something is important, say it three times.

                                                                                  Again: Speak to your customers in their own words.

                                                                                  Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                  An effective landing page copy = social proof + (something else) + social proof. 

                                                                                  Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                  Let your customers rebuttal the Objections 

                                                                                  Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                  After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                  Link to page: https://www.spikenow.com/use-cases/

                                                                                  Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                  Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                   

                                                                                   

                                                                                    Headline Your Testimonials

                                                                                    A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                    In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                    Link to page: https://www.zoho.com/crm/

                                                                                     

                                                                                      Convince to Convert

                                                                                      To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                      Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                      Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                       

                                                                                      4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                      Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                      In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                      How you ask matters.

                                                                                      The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                      Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                      For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                      Link to page: https://www.codeable.io/#

                                                                                       

                                                                                       

                                                                                      Sign Up → Generate New Design → Build a Home

                                                                                      If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                      Link to page: https://homedesigns.ai/

                                                                                       

                                                                                      Get Started → Try the Free Builder Demo → Design My Website

                                                                                      When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                      Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                       

                                                                                         

                                                                                        5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                        Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                        Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                        1. Hook
                                                                                        2. Problem
                                                                                        3. Create curiosity
                                                                                        4. Present solutions
                                                                                        5. Call to action

                                                                                        Then edit and sandwich each with your customers’ words (social proof).

                                                                                         

                                                                                        Start Leveraging Your Landing Page’s Conversion Power


                                                                                        The internet is full of mediocre copywriting. 

                                                                                        If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                        Good writing = (bad writing + good editing) x 1,000+  

                                                                                        These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                        But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                        If you want more content like this, comment below or get in touch. 

                                                                                        Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                         

                                                                                           

                                                                                          Focus on the biggest transformation:

                                                                                           

                                                                                          Solve a big problem, fast:

                                                                                           

                                                                                          Canva, “Design made ease, and free”

                                                                                          For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                          Link to page: https://www.canva.com/free/

                                                                                           

                                                                                          2. Stand Out from the Competition: Your Key Differentiator

                                                                                          When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                          You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                          The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                          Let’s take a look at some of the value propositions that stand out:

                                                                                          • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                          By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                          Link to page: https://myjukebox.com/

                                                                                           

                                                                                           

                                                                                           

                                                                                          • TOMS, “One for One”

                                                                                          Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                          Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                          Link to page: https://www.toms.com/us/about-toms.html

                                                                                           

                                                                                           

                                                                                          • Calendly

                                                                                          Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                          • Sales
                                                                                          • Marketing
                                                                                          • IT
                                                                                          • Customer retention 
                                                                                          • Revenue operation
                                                                                          • Etc.

                                                                                          They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                           

                                                                                          3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                          When something is important, say it three times.

                                                                                          Again: Speak to your customers in their own words.

                                                                                          Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                          An effective landing page copy = social proof + (something else) + social proof. 

                                                                                          Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                          Let your customers rebuttal the Objections 

                                                                                          Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                          After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                          Link to page: https://www.spikenow.com/use-cases/

                                                                                          Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                          Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                           

                                                                                           

                                                                                            Headline Your Testimonials

                                                                                            A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                            In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                            Link to page: https://www.zoho.com/crm/

                                                                                             

                                                                                              Convince to Convert

                                                                                              To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                              Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                              Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                               

                                                                                              4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                              Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                              In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                              How you ask matters.

                                                                                              The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                              Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                              For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                              Link to page: https://www.codeable.io/#

                                                                                               

                                                                                               

                                                                                              Sign Up → Generate New Design → Build a Home

                                                                                              If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                              Link to page: https://homedesigns.ai/

                                                                                               

                                                                                              Get Started → Try the Free Builder Demo → Design My Website

                                                                                              When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                              Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                               

                                                                                                 

                                                                                                5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                1. Hook
                                                                                                2. Problem
                                                                                                3. Create curiosity
                                                                                                4. Present solutions
                                                                                                5. Call to action

                                                                                                Then edit and sandwich each with your customers’ words (social proof).

                                                                                                 

                                                                                                Start Leveraging Your Landing Page’s Conversion Power


                                                                                                The internet is full of mediocre copywriting. 

                                                                                                If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                Good writing = (bad writing + good editing) x 1,000+  

                                                                                                These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                If you want more content like this, comment below or get in touch. 

                                                                                                Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                 

                                                                                                Value Proposition 

                                                                                                Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                Link to page: https://www.getfondue.com/

                                                                                                 

                                                                                                Benefits vs Features

                                                                                                Customers don’t buy drills, they’re buying holes. 

                                                                                                By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                 Link to page: https://getsnooz.com/

                                                                                                  How To’s 

                                                                                                  It’s not persuasive enough to tell your customers you can help them.

                                                                                                  It’s better to show them how:

                                                                                                  A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                  Link to page: https://www.capture.com/

                                                                                                    Social Proof 

                                                                                                    Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                    Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                    Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                    Link to page: https://correcttoes.com/

                                                                                                     

                                                                                                     

                                                                                                    1. Mastering Hero Headlines: Think BIG 

                                                                                                    And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                    Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                    Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                    Come check out some landing page copy examples with big benefits:

                                                                                                    Speak in absolutes to persuade:

                                                                                                       

                                                                                                      Focus on the biggest transformation:

                                                                                                       

                                                                                                      Solve a big problem, fast:

                                                                                                       

                                                                                                      Canva, “Design made ease, and free”

                                                                                                      For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                      Link to page: https://www.canva.com/free/

                                                                                                       

                                                                                                      2. Stand Out from the Competition: Your Key Differentiator

                                                                                                      When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                      You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                      The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                      Let’s take a look at some of the value propositions that stand out:

                                                                                                      • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                      By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                      Link to page: https://myjukebox.com/

                                                                                                       

                                                                                                       

                                                                                                       

                                                                                                      • TOMS, “One for One”

                                                                                                      Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                      Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                      Link to page: https://www.toms.com/us/about-toms.html

                                                                                                       

                                                                                                       

                                                                                                      • Calendly

                                                                                                      Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                      • Sales
                                                                                                      • Marketing
                                                                                                      • IT
                                                                                                      • Customer retention 
                                                                                                      • Revenue operation
                                                                                                      • Etc.

                                                                                                      They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                       

                                                                                                      3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                      When something is important, say it three times.

                                                                                                      Again: Speak to your customers in their own words.

                                                                                                      Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                      An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                      Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                      Let your customers rebuttal the Objections 

                                                                                                      Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                      After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                      Link to page: https://www.spikenow.com/use-cases/

                                                                                                      Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                      Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                       

                                                                                                       

                                                                                                        Headline Your Testimonials

                                                                                                        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                        Link to page: https://www.zoho.com/crm/

                                                                                                         

                                                                                                          Convince to Convert

                                                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                           

                                                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                          How you ask matters.

                                                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                          Link to page: https://www.codeable.io/#

                                                                                                           

                                                                                                           

                                                                                                          Sign Up → Generate New Design → Build a Home

                                                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                          Link to page: https://homedesigns.ai/

                                                                                                           

                                                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                           

                                                                                                             

                                                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                            1. Hook
                                                                                                            2. Problem
                                                                                                            3. Create curiosity
                                                                                                            4. Present solutions
                                                                                                            5. Call to action

                                                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                                                             

                                                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                                                            The internet is full of mediocre copywriting. 

                                                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                            If you want more content like this, comment below or get in touch. 

                                                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                             

                                                                                                              Social Proof 

                                                                                                              Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                              Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                              Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                              Link to page: https://correcttoes.com/

                                                                                                               

                                                                                                               

                                                                                                              1. Mastering Hero Headlines: Think BIG 

                                                                                                              And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                              Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                              Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                              Come check out some landing page copy examples with big benefits:

                                                                                                              Speak in absolutes to persuade:

                                                                                                                 

                                                                                                                Focus on the biggest transformation:

                                                                                                                 

                                                                                                                Solve a big problem, fast:

                                                                                                                 

                                                                                                                Canva, “Design made ease, and free”

                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                 

                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                 

                                                                                                                 

                                                                                                                 

                                                                                                                • TOMS, “One for One”

                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                 

                                                                                                                 

                                                                                                                • Calendly

                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                • Sales
                                                                                                                • Marketing
                                                                                                                • IT
                                                                                                                • Customer retention 
                                                                                                                • Revenue operation
                                                                                                                • Etc.

                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                 

                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                When something is important, say it three times.

                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                 

                                                                                                                 

                                                                                                                  Headline Your Testimonials

                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                   

                                                                                                                    Convince to Convert

                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                     

                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                    How you ask matters.

                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                     

                                                                                                                     

                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                     

                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                     

                                                                                                                       

                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                      1. Hook
                                                                                                                      2. Problem
                                                                                                                      3. Create curiosity
                                                                                                                      4. Present solutions
                                                                                                                      5. Call to action

                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                       

                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                       

                                                                                                                      Value Proposition 

                                                                                                                      Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                      Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                      Link to page: https://www.getfondue.com/

                                                                                                                       

                                                                                                                      Benefits vs Features

                                                                                                                      Customers don’t buy drills, they’re buying holes. 

                                                                                                                      By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                       Link to page: https://getsnooz.com/

                                                                                                                        How To’s 

                                                                                                                        It’s not persuasive enough to tell your customers you can help them.

                                                                                                                        It’s better to show them how:

                                                                                                                        A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                        Link to page: https://www.capture.com/

                                                                                                                          Social Proof 

                                                                                                                          Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                          Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                          Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                          Link to page: https://correcttoes.com/

                                                                                                                           

                                                                                                                           

                                                                                                                          1. Mastering Hero Headlines: Think BIG 

                                                                                                                          And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                          Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                          Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                          Come check out some landing page copy examples with big benefits:

                                                                                                                          Speak in absolutes to persuade:

                                                                                                                             

                                                                                                                            Focus on the biggest transformation:

                                                                                                                             

                                                                                                                            Solve a big problem, fast:

                                                                                                                             

                                                                                                                            Canva, “Design made ease, and free”

                                                                                                                            For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                            Link to page: https://www.canva.com/free/

                                                                                                                             

                                                                                                                            2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                            When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                            You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                            The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                            Let’s take a look at some of the value propositions that stand out:

                                                                                                                            • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                            By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                            Link to page: https://myjukebox.com/

                                                                                                                             

                                                                                                                             

                                                                                                                             

                                                                                                                            • TOMS, “One for One”

                                                                                                                            Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                            Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                            Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                             

                                                                                                                             

                                                                                                                            • Calendly

                                                                                                                            Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                            • Sales
                                                                                                                            • Marketing
                                                                                                                            • IT
                                                                                                                            • Customer retention 
                                                                                                                            • Revenue operation
                                                                                                                            • Etc.

                                                                                                                            They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                             

                                                                                                                            3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                            When something is important, say it three times.

                                                                                                                            Again: Speak to your customers in their own words.

                                                                                                                            Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                            An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                            Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                            Let your customers rebuttal the Objections 

                                                                                                                            Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                            After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                            Link to page: https://www.spikenow.com/use-cases/

                                                                                                                            Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                            Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                             

                                                                                                                             

                                                                                                                              Headline Your Testimonials

                                                                                                                              A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                              In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                              Link to page: https://www.zoho.com/crm/

                                                                                                                               

                                                                                                                                Convince to Convert

                                                                                                                                To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                 

                                                                                                                                4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                How you ask matters.

                                                                                                                                The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                Link to page: https://www.codeable.io/#

                                                                                                                                 

                                                                                                                                 

                                                                                                                                Sign Up → Generate New Design → Build a Home

                                                                                                                                If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                Link to page: https://homedesigns.ai/

                                                                                                                                 

                                                                                                                                Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                 

                                                                                                                                   

                                                                                                                                  5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                  Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                  Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                  1. Hook
                                                                                                                                  2. Problem
                                                                                                                                  3. Create curiosity
                                                                                                                                  4. Present solutions
                                                                                                                                  5. Call to action

                                                                                                                                  Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                   

                                                                                                                                  Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                  The internet is full of mediocre copywriting. 

                                                                                                                                  If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                  Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                  These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                  But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                  If you want more content like this, comment below or get in touch. 

                                                                                                                                  Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                   

                                                                                                                                  How To’s 

                                                                                                                                  It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                  It’s better to show them how:

                                                                                                                                  A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                  Link to page: https://www.capture.com/

                                                                                                                                    Social Proof 

                                                                                                                                    Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                    Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                    Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                    Link to page: https://correcttoes.com/

                                                                                                                                     

                                                                                                                                     

                                                                                                                                    1. Mastering Hero Headlines: Think BIG 

                                                                                                                                    And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                    Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                    Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                    Come check out some landing page copy examples with big benefits:

                                                                                                                                    Speak in absolutes to persuade:

                                                                                                                                       

                                                                                                                                      Focus on the biggest transformation:

                                                                                                                                       

                                                                                                                                      Solve a big problem, fast:

                                                                                                                                       

                                                                                                                                      Canva, “Design made ease, and free”

                                                                                                                                      For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                      Link to page: https://www.canva.com/free/

                                                                                                                                       

                                                                                                                                      2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                      When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                      You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                      The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                      Let’s take a look at some of the value propositions that stand out:

                                                                                                                                      • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                      By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                      Link to page: https://myjukebox.com/

                                                                                                                                       

                                                                                                                                       

                                                                                                                                       

                                                                                                                                      • TOMS, “One for One”

                                                                                                                                      Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                      Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                      Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                       

                                                                                                                                       

                                                                                                                                      • Calendly

                                                                                                                                      Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                      • Sales
                                                                                                                                      • Marketing
                                                                                                                                      • IT
                                                                                                                                      • Customer retention 
                                                                                                                                      • Revenue operation
                                                                                                                                      • Etc.

                                                                                                                                      They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                       

                                                                                                                                      3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                      When something is important, say it three times.

                                                                                                                                      Again: Speak to your customers in their own words.

                                                                                                                                      Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                      An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                      Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                      Let your customers rebuttal the Objections 

                                                                                                                                      Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                      After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                      Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                      Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                      Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                       

                                                                                                                                       

                                                                                                                                        Headline Your Testimonials

                                                                                                                                        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                        Link to page: https://www.zoho.com/crm/

                                                                                                                                         

                                                                                                                                          Convince to Convert

                                                                                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                           

                                                                                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                          How you ask matters.

                                                                                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                          Link to page: https://www.codeable.io/#

                                                                                                                                           

                                                                                                                                           

                                                                                                                                          Sign Up → Generate New Design → Build a Home

                                                                                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                          Link to page: https://homedesigns.ai/

                                                                                                                                           

                                                                                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                           

                                                                                                                                             

                                                                                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                            1. Hook
                                                                                                                                            2. Problem
                                                                                                                                            3. Create curiosity
                                                                                                                                            4. Present solutions
                                                                                                                                            5. Call to action

                                                                                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                             

                                                                                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                            The internet is full of mediocre copywriting. 

                                                                                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                            If you want more content like this, comment below or get in touch. 

                                                                                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                             

                                                                                                                                            Value Proposition 

                                                                                                                                            Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                            Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                            Link to page: https://www.getfondue.com/

                                                                                                                                             

                                                                                                                                            Benefits vs Features

                                                                                                                                            Customers don’t buy drills, they’re buying holes. 

                                                                                                                                            By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                             Link to page: https://getsnooz.com/

                                                                                                                                              How To’s 

                                                                                                                                              It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                              It’s better to show them how:

                                                                                                                                              A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                              Link to page: https://www.capture.com/

                                                                                                                                                Social Proof 

                                                                                                                                                Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                Link to page: https://correcttoes.com/

                                                                                                                                                 

                                                                                                                                                 

                                                                                                                                                1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                Come check out some landing page copy examples with big benefits:

                                                                                                                                                Speak in absolutes to persuade:

                                                                                                                                                   

                                                                                                                                                  Focus on the biggest transformation:

                                                                                                                                                   

                                                                                                                                                  Solve a big problem, fast:

                                                                                                                                                   

                                                                                                                                                  Canva, “Design made ease, and free”

                                                                                                                                                  For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                  Link to page: https://www.canva.com/free/

                                                                                                                                                   

                                                                                                                                                  2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                  When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                  You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                  The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                  Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                  • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                  By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                  Link to page: https://myjukebox.com/

                                                                                                                                                   

                                                                                                                                                   

                                                                                                                                                   

                                                                                                                                                  • TOMS, “One for One”

                                                                                                                                                  Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                  Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                  Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                   

                                                                                                                                                   

                                                                                                                                                  • Calendly

                                                                                                                                                  Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                  • Sales
                                                                                                                                                  • Marketing
                                                                                                                                                  • IT
                                                                                                                                                  • Customer retention 
                                                                                                                                                  • Revenue operation
                                                                                                                                                  • Etc.

                                                                                                                                                  They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                   

                                                                                                                                                  3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                  When something is important, say it three times.

                                                                                                                                                  Again: Speak to your customers in their own words.

                                                                                                                                                  Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                  An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                  Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                  Let your customers rebuttal the Objections 

                                                                                                                                                  Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                  After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                  Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                  Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                  Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                   

                                                                                                                                                   

                                                                                                                                                    Headline Your Testimonials

                                                                                                                                                    A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                    In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                    Link to page: https://www.zoho.com/crm/

                                                                                                                                                     

                                                                                                                                                      Convince to Convert

                                                                                                                                                      To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                      Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                      Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                       

                                                                                                                                                      4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                      Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                      In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                      How you ask matters.

                                                                                                                                                      The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                      Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                      For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                      Link to page: https://www.codeable.io/#

                                                                                                                                                       

                                                                                                                                                       

                                                                                                                                                      Sign Up → Generate New Design → Build a Home

                                                                                                                                                      If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                      Link to page: https://homedesigns.ai/

                                                                                                                                                       

                                                                                                                                                      Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                      When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                      Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                       

                                                                                                                                                         

                                                                                                                                                        5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                        Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                        Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                        1. Hook
                                                                                                                                                        2. Problem
                                                                                                                                                        3. Create curiosity
                                                                                                                                                        4. Present solutions
                                                                                                                                                        5. Call to action

                                                                                                                                                        Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                         

                                                                                                                                                        Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                        The internet is full of mediocre copywriting. 

                                                                                                                                                        If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                        Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                        These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                        But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                        If you want more content like this, comment below or get in touch. 

                                                                                                                                                        Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                         

                                                                                                                                                          Convince to Convert

                                                                                                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                           

                                                                                                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                          How you ask matters.

                                                                                                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                          Link to page: https://www.codeable.io/#

                                                                                                                                                           

                                                                                                                                                           

                                                                                                                                                          Sign Up → Generate New Design → Build a Home

                                                                                                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                          Link to page: https://homedesigns.ai/

                                                                                                                                                           

                                                                                                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                           

                                                                                                                                                             

                                                                                                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                            1. Hook
                                                                                                                                                            2. Problem
                                                                                                                                                            3. Create curiosity
                                                                                                                                                            4. Present solutions
                                                                                                                                                            5. Call to action

                                                                                                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                             

                                                                                                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                            The internet is full of mediocre copywriting. 

                                                                                                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                            If you want more content like this, comment below or get in touch. 

                                                                                                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                             

                                                                                                                                                            How To’s 

                                                                                                                                                            It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                            It’s better to show them how:

                                                                                                                                                            A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                            Link to page: https://www.capture.com/

                                                                                                                                                              Social Proof 

                                                                                                                                                              Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                              Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                              Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                              Link to page: https://correcttoes.com/

                                                                                                                                                               

                                                                                                                                                               

                                                                                                                                                              1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                              And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                              Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                              Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                              Come check out some landing page copy examples with big benefits:

                                                                                                                                                              Speak in absolutes to persuade:

                                                                                                                                                                 

                                                                                                                                                                Focus on the biggest transformation:

                                                                                                                                                                 

                                                                                                                                                                Solve a big problem, fast:

                                                                                                                                                                 

                                                                                                                                                                Canva, “Design made ease, and free”

                                                                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                                                                 

                                                                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                                                                 

                                                                                                                                                                 

                                                                                                                                                                 

                                                                                                                                                                • TOMS, “One for One”

                                                                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                 

                                                                                                                                                                 

                                                                                                                                                                • Calendly

                                                                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                • Sales
                                                                                                                                                                • Marketing
                                                                                                                                                                • IT
                                                                                                                                                                • Customer retention 
                                                                                                                                                                • Revenue operation
                                                                                                                                                                • Etc.

                                                                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                 

                                                                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                When something is important, say it three times.

                                                                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                 

                                                                                                                                                                 

                                                                                                                                                                  Headline Your Testimonials

                                                                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                                                                   

                                                                                                                                                                    Convince to Convert

                                                                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                     

                                                                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                    How you ask matters.

                                                                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                                                                     

                                                                                                                                                                     

                                                                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                                                                     

                                                                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                     

                                                                                                                                                                       

                                                                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                      1. Hook
                                                                                                                                                                      2. Problem
                                                                                                                                                                      3. Create curiosity
                                                                                                                                                                      4. Present solutions
                                                                                                                                                                      5. Call to action

                                                                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                       

                                                                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                       

                                                                                                                                                                      Value Proposition 

                                                                                                                                                                      Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                      Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                      Link to page: https://www.getfondue.com/

                                                                                                                                                                       

                                                                                                                                                                      Benefits vs Features

                                                                                                                                                                      Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                      By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                       Link to page: https://getsnooz.com/

                                                                                                                                                                        How To’s 

                                                                                                                                                                        It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                        It’s better to show them how:

                                                                                                                                                                        A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                        Link to page: https://www.capture.com/

                                                                                                                                                                          Social Proof 

                                                                                                                                                                          Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                          Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                          Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                          Link to page: https://correcttoes.com/

                                                                                                                                                                           

                                                                                                                                                                           

                                                                                                                                                                          1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                          And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                          Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                          Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                          Come check out some landing page copy examples with big benefits:

                                                                                                                                                                          Speak in absolutes to persuade:

                                                                                                                                                                             

                                                                                                                                                                            Focus on the biggest transformation:

                                                                                                                                                                             

                                                                                                                                                                            Solve a big problem, fast:

                                                                                                                                                                             

                                                                                                                                                                            Canva, “Design made ease, and free”

                                                                                                                                                                            For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                            Link to page: https://www.canva.com/free/

                                                                                                                                                                             

                                                                                                                                                                            2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                            When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                            You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                            The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                            Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                            • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                            By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                            Link to page: https://myjukebox.com/

                                                                                                                                                                             

                                                                                                                                                                             

                                                                                                                                                                             

                                                                                                                                                                            • TOMS, “One for One”

                                                                                                                                                                            Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                            Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                            Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                             

                                                                                                                                                                             

                                                                                                                                                                            • Calendly

                                                                                                                                                                            Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                            • Sales
                                                                                                                                                                            • Marketing
                                                                                                                                                                            • IT
                                                                                                                                                                            • Customer retention 
                                                                                                                                                                            • Revenue operation
                                                                                                                                                                            • Etc.

                                                                                                                                                                            They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                             

                                                                                                                                                                            3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                            When something is important, say it three times.

                                                                                                                                                                            Again: Speak to your customers in their own words.

                                                                                                                                                                            Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                            An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                            Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                            Let your customers rebuttal the Objections 

                                                                                                                                                                            Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                            After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                            Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                            Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                            Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                             

                                                                                                                                                                             

                                                                                                                                                                              Headline Your Testimonials

                                                                                                                                                                              A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                              In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                              Link to page: https://www.zoho.com/crm/

                                                                                                                                                                               

                                                                                                                                                                                Convince to Convert

                                                                                                                                                                                To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                 

                                                                                                                                                                                4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                How you ask matters.

                                                                                                                                                                                The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                Link to page: https://www.codeable.io/#

                                                                                                                                                                                 

                                                                                                                                                                                 

                                                                                                                                                                                Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                Link to page: https://homedesigns.ai/

                                                                                                                                                                                 

                                                                                                                                                                                Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                 

                                                                                                                                                                                   

                                                                                                                                                                                  5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                  Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                  Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                  1. Hook
                                                                                                                                                                                  2. Problem
                                                                                                                                                                                  3. Create curiosity
                                                                                                                                                                                  4. Present solutions
                                                                                                                                                                                  5. Call to action

                                                                                                                                                                                  Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                   

                                                                                                                                                                                  Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                  The internet is full of mediocre copywriting. 

                                                                                                                                                                                  If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                  Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                  These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                  But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                  If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                  Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                   

                                                                                                                                                                                    Headline Your Testimonials

                                                                                                                                                                                    A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                    In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                    Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                     

                                                                                                                                                                                      Convince to Convert

                                                                                                                                                                                      To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                      Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                      Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                       

                                                                                                                                                                                      4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                      Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                      In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                      How you ask matters.

                                                                                                                                                                                      The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                      Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                      For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                      Link to page: https://www.codeable.io/#

                                                                                                                                                                                       

                                                                                                                                                                                       

                                                                                                                                                                                      Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                      If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                      Link to page: https://homedesigns.ai/

                                                                                                                                                                                       

                                                                                                                                                                                      Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                      When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                      Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                       

                                                                                                                                                                                         

                                                                                                                                                                                        5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                        Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                        Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                        1. Hook
                                                                                                                                                                                        2. Problem
                                                                                                                                                                                        3. Create curiosity
                                                                                                                                                                                        4. Present solutions
                                                                                                                                                                                        5. Call to action

                                                                                                                                                                                        Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                         

                                                                                                                                                                                        Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                        The internet is full of mediocre copywriting. 

                                                                                                                                                                                        If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                        Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                        These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                        But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                        If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                        Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                         

                                                                                                                                                                                        How To’s 

                                                                                                                                                                                        It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                        It’s better to show them how:

                                                                                                                                                                                        A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                        Link to page: https://www.capture.com/

                                                                                                                                                                                          Social Proof 

                                                                                                                                                                                          Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                          Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                          Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                          Link to page: https://correcttoes.com/

                                                                                                                                                                                           

                                                                                                                                                                                           

                                                                                                                                                                                          1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                          And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                          Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                          Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                          Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                          Speak in absolutes to persuade:

                                                                                                                                                                                             

                                                                                                                                                                                            Focus on the biggest transformation:

                                                                                                                                                                                             

                                                                                                                                                                                            Solve a big problem, fast:

                                                                                                                                                                                             

                                                                                                                                                                                            Canva, “Design made ease, and free”

                                                                                                                                                                                            For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                            Link to page: https://www.canva.com/free/

                                                                                                                                                                                             

                                                                                                                                                                                            2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                            When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                            You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                            The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                            Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                            • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                            By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                            Link to page: https://myjukebox.com/

                                                                                                                                                                                             

                                                                                                                                                                                             

                                                                                                                                                                                             

                                                                                                                                                                                            • TOMS, “One for One”

                                                                                                                                                                                            Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                            Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                            Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                             

                                                                                                                                                                                             

                                                                                                                                                                                            • Calendly

                                                                                                                                                                                            Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                            • Sales
                                                                                                                                                                                            • Marketing
                                                                                                                                                                                            • IT
                                                                                                                                                                                            • Customer retention 
                                                                                                                                                                                            • Revenue operation
                                                                                                                                                                                            • Etc.

                                                                                                                                                                                            They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                             

                                                                                                                                                                                            3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                            When something is important, say it three times.

                                                                                                                                                                                            Again: Speak to your customers in their own words.

                                                                                                                                                                                            Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                            An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                            Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                            Let your customers rebuttal the Objections 

                                                                                                                                                                                            Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                            After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                            Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                            Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                            Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                             

                                                                                                                                                                                             

                                                                                                                                                                                              Headline Your Testimonials

                                                                                                                                                                                              A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                              In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                              Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                               

                                                                                                                                                                                                Convince to Convert

                                                                                                                                                                                                To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                 

                                                                                                                                                                                                4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                How you ask matters.

                                                                                                                                                                                                The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                Link to page: https://www.codeable.io/#

                                                                                                                                                                                                 

                                                                                                                                                                                                 

                                                                                                                                                                                                Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                Link to page: https://homedesigns.ai/

                                                                                                                                                                                                 

                                                                                                                                                                                                Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                 

                                                                                                                                                                                                   

                                                                                                                                                                                                  5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                  Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                  Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                  1. Hook
                                                                                                                                                                                                  2. Problem
                                                                                                                                                                                                  3. Create curiosity
                                                                                                                                                                                                  4. Present solutions
                                                                                                                                                                                                  5. Call to action

                                                                                                                                                                                                  Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                   

                                                                                                                                                                                                  Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                  The internet is full of mediocre copywriting. 

                                                                                                                                                                                                  If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                  Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                  These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                  But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                  If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                  Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                   

                                                                                                                                                                                                  Value Proposition 

                                                                                                                                                                                                  Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                  Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                  Link to page: https://www.getfondue.com/

                                                                                                                                                                                                   

                                                                                                                                                                                                  Benefits vs Features

                                                                                                                                                                                                  Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                  By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                   Link to page: https://getsnooz.com/

                                                                                                                                                                                                    How To’s 

                                                                                                                                                                                                    It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                    It’s better to show them how:

                                                                                                                                                                                                    A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                    Link to page: https://www.capture.com/

                                                                                                                                                                                                      Social Proof 

                                                                                                                                                                                                      Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                      Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                      Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                      Link to page: https://correcttoes.com/

                                                                                                                                                                                                       

                                                                                                                                                                                                       

                                                                                                                                                                                                      1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                      And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                      Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                      Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                      Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                      Speak in absolutes to persuade:

                                                                                                                                                                                                         

                                                                                                                                                                                                        Focus on the biggest transformation:

                                                                                                                                                                                                         

                                                                                                                                                                                                        Solve a big problem, fast:

                                                                                                                                                                                                         

                                                                                                                                                                                                        Canva, “Design made ease, and free”

                                                                                                                                                                                                        For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                        Link to page: https://www.canva.com/free/

                                                                                                                                                                                                         

                                                                                                                                                                                                        2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                        When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                        You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                        The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                        Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                        • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                        By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                        Link to page: https://myjukebox.com/

                                                                                                                                                                                                         

                                                                                                                                                                                                         

                                                                                                                                                                                                         

                                                                                                                                                                                                        • TOMS, “One for One”

                                                                                                                                                                                                        Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                        Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                        Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                         

                                                                                                                                                                                                         

                                                                                                                                                                                                        • Calendly

                                                                                                                                                                                                        Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                        • Sales
                                                                                                                                                                                                        • Marketing
                                                                                                                                                                                                        • IT
                                                                                                                                                                                                        • Customer retention 
                                                                                                                                                                                                        • Revenue operation
                                                                                                                                                                                                        • Etc.

                                                                                                                                                                                                        They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                         

                                                                                                                                                                                                        3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                        When something is important, say it three times.

                                                                                                                                                                                                        Again: Speak to your customers in their own words.

                                                                                                                                                                                                        Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                        An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                        Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                        Let your customers rebuttal the Objections 

                                                                                                                                                                                                        Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                        After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                        Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                        Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                        Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                         

                                                                                                                                                                                                         

                                                                                                                                                                                                          Headline Your Testimonials

                                                                                                                                                                                                          A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                          In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                          Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                           

                                                                                                                                                                                                            Convince to Convert

                                                                                                                                                                                                            To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                            Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                            Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                             

                                                                                                                                                                                                            4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                            Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                            In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                            How you ask matters.

                                                                                                                                                                                                            The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                            Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                            For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                            Link to page: https://www.codeable.io/#

                                                                                                                                                                                                             

                                                                                                                                                                                                             

                                                                                                                                                                                                            Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                            If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                            Link to page: https://homedesigns.ai/

                                                                                                                                                                                                             

                                                                                                                                                                                                            Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                            When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                            Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                             

                                                                                                                                                                                                               

                                                                                                                                                                                                              5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                              Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                              Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                              1. Hook
                                                                                                                                                                                                              2. Problem
                                                                                                                                                                                                              3. Create curiosity
                                                                                                                                                                                                              4. Present solutions
                                                                                                                                                                                                              5. Call to action

                                                                                                                                                                                                              Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                               

                                                                                                                                                                                                              Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                              The internet is full of mediocre copywriting. 

                                                                                                                                                                                                              If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                              Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                              These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                              But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                              If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                              Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                               

                                                                                                                                                                                                                 

                                                                                                                                                                                                                Focus on the biggest transformation:

                                                                                                                                                                                                                 

                                                                                                                                                                                                                Solve a big problem, fast:

                                                                                                                                                                                                                 

                                                                                                                                                                                                                Canva, “Design made ease, and free”

                                                                                                                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                 

                                                                                                                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                                                                                                                 

                                                                                                                                                                                                                 

                                                                                                                                                                                                                 

                                                                                                                                                                                                                • TOMS, “One for One”

                                                                                                                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                 

                                                                                                                                                                                                                 

                                                                                                                                                                                                                • Calendly

                                                                                                                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                • Sales
                                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                                • IT
                                                                                                                                                                                                                • Customer retention 
                                                                                                                                                                                                                • Revenue operation
                                                                                                                                                                                                                • Etc.

                                                                                                                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                 

                                                                                                                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                When something is important, say it three times.

                                                                                                                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                 

                                                                                                                                                                                                                 

                                                                                                                                                                                                                  Headline Your Testimonials

                                                                                                                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                   

                                                                                                                                                                                                                    Convince to Convert

                                                                                                                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                     

                                                                                                                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                    How you ask matters.

                                                                                                                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                     

                                                                                                                                                                                                                     

                                                                                                                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                     

                                                                                                                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                     

                                                                                                                                                                                                                       

                                                                                                                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                      1. Hook
                                                                                                                                                                                                                      2. Problem
                                                                                                                                                                                                                      3. Create curiosity
                                                                                                                                                                                                                      4. Present solutions
                                                                                                                                                                                                                      5. Call to action

                                                                                                                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                       

                                                                                                                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                       

                                                                                                                                                                                                                      How To’s 

                                                                                                                                                                                                                      It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                      It’s better to show them how:

                                                                                                                                                                                                                      A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                      Link to page: https://www.capture.com/

                                                                                                                                                                                                                        Social Proof 

                                                                                                                                                                                                                        Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                        Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                        Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                        Link to page: https://correcttoes.com/

                                                                                                                                                                                                                         

                                                                                                                                                                                                                         

                                                                                                                                                                                                                        1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                        And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                        Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                        Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                        Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                        Speak in absolutes to persuade:

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          Focus on the biggest transformation:

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          Solve a big problem, fast:

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          Canva, “Design made ease, and free”

                                                                                                                                                                                                                          For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                          Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                          When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                          You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                          The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                          Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                          • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                          By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                          Link to page: https://myjukebox.com/

                                                                                                                                                                                                                           

                                                                                                                                                                                                                           

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          • TOMS, “One for One”

                                                                                                                                                                                                                          Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                          Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                          Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                           

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          • Calendly

                                                                                                                                                                                                                          Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                          • Sales
                                                                                                                                                                                                                          • Marketing
                                                                                                                                                                                                                          • IT
                                                                                                                                                                                                                          • Customer retention 
                                                                                                                                                                                                                          • Revenue operation
                                                                                                                                                                                                                          • Etc.

                                                                                                                                                                                                                          They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                           

                                                                                                                                                                                                                          3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                          When something is important, say it three times.

                                                                                                                                                                                                                          Again: Speak to your customers in their own words.

                                                                                                                                                                                                                          Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                          An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                          Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                          Let your customers rebuttal the Objections 

                                                                                                                                                                                                                          Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                          After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                          Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                          Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                          Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                           

                                                                                                                                                                                                                           

                                                                                                                                                                                                                            Headline Your Testimonials

                                                                                                                                                                                                                            A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                            In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                            Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                             

                                                                                                                                                                                                                              Convince to Convert

                                                                                                                                                                                                                              To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                              Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                              Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                               

                                                                                                                                                                                                                              4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                              Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                              In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                              How you ask matters.

                                                                                                                                                                                                                              The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                              Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                              For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                              Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                               

                                                                                                                                                                                                                               

                                                                                                                                                                                                                              Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                              If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                              Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                               

                                                                                                                                                                                                                              Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                              When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                              Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                               

                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                1. Hook
                                                                                                                                                                                                                                2. Problem
                                                                                                                                                                                                                                3. Create curiosity
                                                                                                                                                                                                                                4. Present solutions
                                                                                                                                                                                                                                5. Call to action

                                                                                                                                                                                                                                Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                Value Proposition 

                                                                                                                                                                                                                                Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                                                Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                                                Link to page: https://www.getfondue.com/

                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                Benefits vs Features

                                                                                                                                                                                                                                Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                                                By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                                                 Link to page: https://getsnooz.com/

                                                                                                                                                                                                                                  How To’s 

                                                                                                                                                                                                                                  It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                  It’s better to show them how:

                                                                                                                                                                                                                                  A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                  Link to page: https://www.capture.com/

                                                                                                                                                                                                                                    Social Proof 

                                                                                                                                                                                                                                    Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                    Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                    Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                    Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                    1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                    And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                    Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                    Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                    Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                    Speak in absolutes to persuade:

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      Focus on the biggest transformation:

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      Solve a big problem, fast:

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      Canva, “Design made ease, and free”

                                                                                                                                                                                                                                      For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                      Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                      When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                      You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                      The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                      Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                      • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                      By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                      Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      • TOMS, “One for One”

                                                                                                                                                                                                                                      Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                      Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                      Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      • Calendly

                                                                                                                                                                                                                                      Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                      • Sales
                                                                                                                                                                                                                                      • Marketing
                                                                                                                                                                                                                                      • IT
                                                                                                                                                                                                                                      • Customer retention 
                                                                                                                                                                                                                                      • Revenue operation
                                                                                                                                                                                                                                      • Etc.

                                                                                                                                                                                                                                      They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                      3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                      When something is important, say it three times.

                                                                                                                                                                                                                                      Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                      Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                      An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                      Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                      Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                      Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                      After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                      Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                      Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                      Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                        Headline Your Testimonials

                                                                                                                                                                                                                                        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                        Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                          Convince to Convert

                                                                                                                                                                                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                          How you ask matters.

                                                                                                                                                                                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                          Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                          Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                          Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                            1. Hook
                                                                                                                                                                                                                                            2. Problem
                                                                                                                                                                                                                                            3. Create curiosity
                                                                                                                                                                                                                                            4. Present solutions
                                                                                                                                                                                                                                            5. Call to action

                                                                                                                                                                                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                            The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                            If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                            Social Proof 

                                                                                                                                                                                                                                            Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                            Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                            Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                            Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                            1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                            And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                            Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                            Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                            Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                            Speak in absolutes to persuade:

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              Focus on the biggest transformation:

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              Solve a big problem, fast:

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              Canva, “Design made ease, and free”

                                                                                                                                                                                                                                              For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                              Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                              When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                              You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                              The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                              Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                              • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                              By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                              Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              • TOMS, “One for One”

                                                                                                                                                                                                                                              Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                              Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                              Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              • Calendly

                                                                                                                                                                                                                                              Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                              • Sales
                                                                                                                                                                                                                                              • Marketing
                                                                                                                                                                                                                                              • IT
                                                                                                                                                                                                                                              • Customer retention 
                                                                                                                                                                                                                                              • Revenue operation
                                                                                                                                                                                                                                              • Etc.

                                                                                                                                                                                                                                              They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                              3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                              When something is important, say it three times.

                                                                                                                                                                                                                                              Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                              Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                              An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                              Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                              Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                              Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                              After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                              Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                              Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                              Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                Headline Your Testimonials

                                                                                                                                                                                                                                                A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                  Convince to Convert

                                                                                                                                                                                                                                                  To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                  Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                  Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                  4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                  Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                  In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                  How you ask matters.

                                                                                                                                                                                                                                                  The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                  Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                  For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                  Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                  Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                  If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                  Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                  Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                  When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                  Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                    5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                    Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                    Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                    1. Hook
                                                                                                                                                                                                                                                    2. Problem
                                                                                                                                                                                                                                                    3. Create curiosity
                                                                                                                                                                                                                                                    4. Present solutions
                                                                                                                                                                                                                                                    5. Call to action

                                                                                                                                                                                                                                                    Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                    Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                    The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                    If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                    Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                    These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                    But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                    If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                    Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                    How To’s 

                                                                                                                                                                                                                                                    It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                    It’s better to show them how:

                                                                                                                                                                                                                                                    A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                    Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                      Social Proof 

                                                                                                                                                                                                                                                      Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                      Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                      Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                      Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                      1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                      And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                      Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                      Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                      Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                      Speak in absolutes to persuade:

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        Focus on the biggest transformation:

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        Solve a big problem, fast:

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                        For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                        Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                        When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                        You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                        The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                        Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                        • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                        By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                        Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        • TOMS, “One for One”

                                                                                                                                                                                                                                                        Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                        Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                        Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        • Calendly

                                                                                                                                                                                                                                                        Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                        • Sales
                                                                                                                                                                                                                                                        • Marketing
                                                                                                                                                                                                                                                        • IT
                                                                                                                                                                                                                                                        • Customer retention 
                                                                                                                                                                                                                                                        • Revenue operation
                                                                                                                                                                                                                                                        • Etc.

                                                                                                                                                                                                                                                        They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                        3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                        When something is important, say it three times.

                                                                                                                                                                                                                                                        Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                        Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                        An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                        Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                        Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                        Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                        After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                        Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                        Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                        Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                          Headline Your Testimonials

                                                                                                                                                                                                                                                          A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                          In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                          Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                            Convince to Convert

                                                                                                                                                                                                                                                            To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                            Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                            Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                            4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                            Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                            In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                            How you ask matters.

                                                                                                                                                                                                                                                            The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                            Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                            For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                            Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                            Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                            If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                            Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                            Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                            When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                            Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                              5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                              Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                              Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                              1. Hook
                                                                                                                                                                                                                                                              2. Problem
                                                                                                                                                                                                                                                              3. Create curiosity
                                                                                                                                                                                                                                                              4. Present solutions
                                                                                                                                                                                                                                                              5. Call to action

                                                                                                                                                                                                                                                              Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                              Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                              The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                              If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                              Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                              These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                              But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                              If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                              Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                              Value Proposition 

                                                                                                                                                                                                                                                              Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                                                                              Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                                                                              Link to page: https://www.getfondue.com/

                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                              Benefits vs Features

                                                                                                                                                                                                                                                              Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                                                                              By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                                                                               Link to page: https://getsnooz.com/

                                                                                                                                                                                                                                                                How To’s 

                                                                                                                                                                                                                                                                It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                It’s better to show them how:

                                                                                                                                                                                                                                                                A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                  Social Proof 

                                                                                                                                                                                                                                                                  Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                  Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                  Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                  Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                  1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                  And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                  Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                  Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                  Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                  Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    Focus on the biggest transformation:

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    Solve a big problem, fast:

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                    For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                    Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                    When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                    You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                    The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                    Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                    • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                    By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                    Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    • TOMS, “One for One”

                                                                                                                                                                                                                                                                    Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                    Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                    Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    • Calendly

                                                                                                                                                                                                                                                                    Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                    • Sales
                                                                                                                                                                                                                                                                    • Marketing
                                                                                                                                                                                                                                                                    • IT
                                                                                                                                                                                                                                                                    • Customer retention 
                                                                                                                                                                                                                                                                    • Revenue operation
                                                                                                                                                                                                                                                                    • Etc.

                                                                                                                                                                                                                                                                    They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                    3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                    When something is important, say it three times.

                                                                                                                                                                                                                                                                    Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                    Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                    An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                    Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                    Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                    Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                    After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                    Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                    Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                    Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                      Headline Your Testimonials

                                                                                                                                                                                                                                                                      A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                      In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                      Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                        Convince to Convert

                                                                                                                                                                                                                                                                        To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                        Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                        Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                        4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                        Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                        In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                        How you ask matters.

                                                                                                                                                                                                                                                                        The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                        Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                        For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                        Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                        Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                        If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                        Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                        Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                        When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                        Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                          5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                          Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                          Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                          1. Hook
                                                                                                                                                                                                                                                                          2. Problem
                                                                                                                                                                                                                                                                          3. Create curiosity
                                                                                                                                                                                                                                                                          4. Present solutions
                                                                                                                                                                                                                                                                          5. Call to action

                                                                                                                                                                                                                                                                          Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                          Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                          The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                          If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                          Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                          These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                          But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                          If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                          Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                            Convince to Convert

                                                                                                                                                                                                                                                                            To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                            Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                            Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                            4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                            Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                            In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                            How you ask matters.

                                                                                                                                                                                                                                                                            The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                            Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                            For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                            Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                            Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                            If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                            Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                            Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                            When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                            Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                              5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                              Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                              Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                              1. Hook
                                                                                                                                                                                                                                                                              2. Problem
                                                                                                                                                                                                                                                                              3. Create curiosity
                                                                                                                                                                                                                                                                              4. Present solutions
                                                                                                                                                                                                                                                                              5. Call to action

                                                                                                                                                                                                                                                                              Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                              Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                              The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                              If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                              Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                              These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                              But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                              If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                              Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                              Social Proof 

                                                                                                                                                                                                                                                                              Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                              Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                              Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                              Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                              1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                              And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                              Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                              Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                              Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                              Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                Solve a big problem, fast:

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                • TOMS, “One for One”

                                                                                                                                                                                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                • Calendly

                                                                                                                                                                                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                • Sales
                                                                                                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                                                                                                • IT
                                                                                                                                                                                                                                                                                • Customer retention 
                                                                                                                                                                                                                                                                                • Revenue operation
                                                                                                                                                                                                                                                                                • Etc.

                                                                                                                                                                                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                When something is important, say it three times.

                                                                                                                                                                                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                  Headline Your Testimonials

                                                                                                                                                                                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                    Convince to Convert

                                                                                                                                                                                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                    How you ask matters.

                                                                                                                                                                                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                      1. Hook
                                                                                                                                                                                                                                                                                      2. Problem
                                                                                                                                                                                                                                                                                      3. Create curiosity
                                                                                                                                                                                                                                                                                      4. Present solutions
                                                                                                                                                                                                                                                                                      5. Call to action

                                                                                                                                                                                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                      How To’s 

                                                                                                                                                                                                                                                                                      It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                      It’s better to show them how:

                                                                                                                                                                                                                                                                                      A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                      Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                        Social Proof 

                                                                                                                                                                                                                                                                                        Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                        Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                        Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                        Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                        1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                        And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                        Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                        Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                        Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                        Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          Solve a big problem, fast:

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                          For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                          Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                          When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                          You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                          The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                          Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                          • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                          By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                          Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          • TOMS, “One for One”

                                                                                                                                                                                                                                                                                          Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                          Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                          Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          • Calendly

                                                                                                                                                                                                                                                                                          Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                          • Sales
                                                                                                                                                                                                                                                                                          • Marketing
                                                                                                                                                                                                                                                                                          • IT
                                                                                                                                                                                                                                                                                          • Customer retention 
                                                                                                                                                                                                                                                                                          • Revenue operation
                                                                                                                                                                                                                                                                                          • Etc.

                                                                                                                                                                                                                                                                                          They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                          3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                          When something is important, say it three times.

                                                                                                                                                                                                                                                                                          Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                          Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                          An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                          Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                          Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                          Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                          After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                          Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                          Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                          Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                            Headline Your Testimonials

                                                                                                                                                                                                                                                                                            A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                            In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                            Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                              Convince to Convert

                                                                                                                                                                                                                                                                                              To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                              Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                              Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                              4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                              Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                              In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                              How you ask matters.

                                                                                                                                                                                                                                                                                              The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                              Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                              For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                              Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                              Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                              If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                              Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                              Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                              When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                              Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                1. Hook
                                                                                                                                                                                                                                                                                                2. Problem
                                                                                                                                                                                                                                                                                                3. Create curiosity
                                                                                                                                                                                                                                                                                                4. Present solutions
                                                                                                                                                                                                                                                                                                5. Call to action

                                                                                                                                                                                                                                                                                                Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                Value Proposition 

                                                                                                                                                                                                                                                                                                Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                                                                                                                Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                                                                                                                Link to page: https://www.getfondue.com/

                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                Benefits vs Features

                                                                                                                                                                                                                                                                                                Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                                                                                                                By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                                                                                                                 Link to page: https://getsnooz.com/

                                                                                                                                                                                                                                                                                                  How To’s 

                                                                                                                                                                                                                                                                                                  It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                  It’s better to show them how:

                                                                                                                                                                                                                                                                                                  A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                  Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                    Social Proof 

                                                                                                                                                                                                                                                                                                    Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                    Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                    Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                    Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                    1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                    And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                    Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                    Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                    Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                    Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                      For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                      Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                      When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                      You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                      The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                      Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                      • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                      By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                      Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                      Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                      Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                      Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      • Calendly

                                                                                                                                                                                                                                                                                                      Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                      • Sales
                                                                                                                                                                                                                                                                                                      • Marketing
                                                                                                                                                                                                                                                                                                      • IT
                                                                                                                                                                                                                                                                                                      • Customer retention 
                                                                                                                                                                                                                                                                                                      • Revenue operation
                                                                                                                                                                                                                                                                                                      • Etc.

                                                                                                                                                                                                                                                                                                      They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                      3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                      When something is important, say it three times.

                                                                                                                                                                                                                                                                                                      Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                      Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                      An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                      Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                      Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                      Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                      After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                      Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                      Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                      Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                        Headline Your Testimonials

                                                                                                                                                                                                                                                                                                        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                        Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                          Convince to Convert

                                                                                                                                                                                                                                                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                          How you ask matters.

                                                                                                                                                                                                                                                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                          Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                          Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                          Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                            1. Hook
                                                                                                                                                                                                                                                                                                            2. Problem
                                                                                                                                                                                                                                                                                                            3. Create curiosity
                                                                                                                                                                                                                                                                                                            4. Present solutions
                                                                                                                                                                                                                                                                                                            5. Call to action

                                                                                                                                                                                                                                                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                            The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                            If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                              Headline Your Testimonials

                                                                                                                                                                                                                                                                                                              A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                              In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                              Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                Convince to Convert

                                                                                                                                                                                                                                                                                                                To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                How you ask matters.

                                                                                                                                                                                                                                                                                                                The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                  5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                  Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                  Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                  1. Hook
                                                                                                                                                                                                                                                                                                                  2. Problem
                                                                                                                                                                                                                                                                                                                  3. Create curiosity
                                                                                                                                                                                                                                                                                                                  4. Present solutions
                                                                                                                                                                                                                                                                                                                  5. Call to action

                                                                                                                                                                                                                                                                                                                  Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                  Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                  The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                  If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                  Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                  These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                  But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                  If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                  Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                  Social Proof 

                                                                                                                                                                                                                                                                                                                  Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                  Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                  Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                  Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                  1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                  And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                  Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                  Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                  Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                  Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                    For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                    Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                    When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                    You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                    The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                    Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                    • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                    By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                    Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                    Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                    Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                    Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    • Calendly

                                                                                                                                                                                                                                                                                                                    Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                    • Sales
                                                                                                                                                                                                                                                                                                                    • Marketing
                                                                                                                                                                                                                                                                                                                    • IT
                                                                                                                                                                                                                                                                                                                    • Customer retention 
                                                                                                                                                                                                                                                                                                                    • Revenue operation
                                                                                                                                                                                                                                                                                                                    • Etc.

                                                                                                                                                                                                                                                                                                                    They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                    3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                    When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                    Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                    Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                    An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                    Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                    Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                    Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                    After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                    Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                    Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                    Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                      Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                      A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                      In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                      Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                        Convince to Convert

                                                                                                                                                                                                                                                                                                                        To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                        Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                        Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                        4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                        Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                        In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                        How you ask matters.

                                                                                                                                                                                                                                                                                                                        The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                        Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                        For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                        Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                        Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                        If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                        Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                        Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                        When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                        Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                          5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                          Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                          Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                          1. Hook
                                                                                                                                                                                                                                                                                                                          2. Problem
                                                                                                                                                                                                                                                                                                                          3. Create curiosity
                                                                                                                                                                                                                                                                                                                          4. Present solutions
                                                                                                                                                                                                                                                                                                                          5. Call to action

                                                                                                                                                                                                                                                                                                                          Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                          Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                          The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                          If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                          Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                          These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                          But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                          If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                          Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                          How To’s 

                                                                                                                                                                                                                                                                                                                          It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                                          It’s better to show them how:

                                                                                                                                                                                                                                                                                                                          A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                                          Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                                            Social Proof 

                                                                                                                                                                                                                                                                                                                            Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                            Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                            Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                            Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                            1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                            And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                            Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                            Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                            Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                            Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                              For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                              Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                              When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                              You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                              The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                              Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                              • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                              By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                              Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                              Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                              Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                              Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              • Calendly

                                                                                                                                                                                                                                                                                                                              Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                              • Sales
                                                                                                                                                                                                                                                                                                                              • Marketing
                                                                                                                                                                                                                                                                                                                              • IT
                                                                                                                                                                                                                                                                                                                              • Customer retention 
                                                                                                                                                                                                                                                                                                                              • Revenue operation
                                                                                                                                                                                                                                                                                                                              • Etc.

                                                                                                                                                                                                                                                                                                                              They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                              3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                              When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                              Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                              Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                              An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                              Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                              Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                              Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                              After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                              Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                              Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                              Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                  Convince to Convert

                                                                                                                                                                                                                                                                                                                                  To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                  Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                  4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                  Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                  In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                  How you ask matters.

                                                                                                                                                                                                                                                                                                                                  The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                  Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                  For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                  Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                  If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                  Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                  Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                  When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                    5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                    Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                    Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                    1. Hook
                                                                                                                                                                                                                                                                                                                                    2. Problem
                                                                                                                                                                                                                                                                                                                                    3. Create curiosity
                                                                                                                                                                                                                                                                                                                                    4. Present solutions
                                                                                                                                                                                                                                                                                                                                    5. Call to action

                                                                                                                                                                                                                                                                                                                                    Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                    Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                    The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                    If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                    Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                    These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                    But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                    If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                    Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                    Value Proposition 

                                                                                                                                                                                                                                                                                                                                    Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                                                                                                                                                    Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.getfondue.com/

                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                    Benefits vs Features

                                                                                                                                                                                                                                                                                                                                    Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                                                                                                                                                    By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                                                                                                                                                     Link to page: https://getsnooz.com/

                                                                                                                                                                                                                                                                                                                                      How To’s 

                                                                                                                                                                                                                                                                                                                                      It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                                                      It’s better to show them how:

                                                                                                                                                                                                                                                                                                                                      A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                                                        Social Proof 

                                                                                                                                                                                                                                                                                                                                        Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                        Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                        Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                        Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                        1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                        And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                        Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                        Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                        Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                        Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                          For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                          When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                          You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                          The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                          Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                          • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                          By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                          Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                          Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                          Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          • Calendly

                                                                                                                                                                                                                                                                                                                                          Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                          • Sales
                                                                                                                                                                                                                                                                                                                                          • Marketing
                                                                                                                                                                                                                                                                                                                                          • IT
                                                                                                                                                                                                                                                                                                                                          • Customer retention 
                                                                                                                                                                                                                                                                                                                                          • Revenue operation
                                                                                                                                                                                                                                                                                                                                          • Etc.

                                                                                                                                                                                                                                                                                                                                          They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                          3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                          When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                          Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                          Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                          An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                          Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                          Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                          Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                          After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                          Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                          Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                            Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                            A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                            In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                              Convince to Convert

                                                                                                                                                                                                                                                                                                                                              To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                              Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                              4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                              Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                              In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                              How you ask matters.

                                                                                                                                                                                                                                                                                                                                              The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                              Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                              For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                              Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                              If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                              Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                              Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                              When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                1. Hook
                                                                                                                                                                                                                                                                                                                                                2. Problem
                                                                                                                                                                                                                                                                                                                                                3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                4. Present solutions
                                                                                                                                                                                                                                                                                                                                                5. Call to action

                                                                                                                                                                                                                                                                                                                                                Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                • Calendly

                                                                                                                                                                                                                                                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                • Sales
                                                                                                                                                                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                                                                                                                                                                • IT
                                                                                                                                                                                                                                                                                                                                                • Customer retention 
                                                                                                                                                                                                                                                                                                                                                • Revenue operation
                                                                                                                                                                                                                                                                                                                                                • Etc.

                                                                                                                                                                                                                                                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                  Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                    Convince to Convert

                                                                                                                                                                                                                                                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                    How you ask matters.

                                                                                                                                                                                                                                                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                      1. Hook
                                                                                                                                                                                                                                                                                                                                                      2. Problem
                                                                                                                                                                                                                                                                                                                                                      3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                      4. Present solutions
                                                                                                                                                                                                                                                                                                                                                      5. Call to action

                                                                                                                                                                                                                                                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                      Social Proof 

                                                                                                                                                                                                                                                                                                                                                      Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                      Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                      Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                      Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                      1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                      And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                      Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                      Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                      Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                      Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                        For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                        When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                        You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                        The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                        Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                        • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                        By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                        Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                        Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                        Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        • Calendly

                                                                                                                                                                                                                                                                                                                                                        Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                        • Sales
                                                                                                                                                                                                                                                                                                                                                        • Marketing
                                                                                                                                                                                                                                                                                                                                                        • IT
                                                                                                                                                                                                                                                                                                                                                        • Customer retention 
                                                                                                                                                                                                                                                                                                                                                        • Revenue operation
                                                                                                                                                                                                                                                                                                                                                        • Etc.

                                                                                                                                                                                                                                                                                                                                                        They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                        3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                        When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                        Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                        Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                        An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                        Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                        Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                        Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                        After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                        Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                        Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                          Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                          A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                          In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                            Convince to Convert

                                                                                                                                                                                                                                                                                                                                                            To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                            Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                            4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                            Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                            In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                            How you ask matters.

                                                                                                                                                                                                                                                                                                                                                            The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                            Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                            For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                            Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                            If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                            Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                            Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                            When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                              5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                              Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                              Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                              1. Hook
                                                                                                                                                                                                                                                                                                                                                              2. Problem
                                                                                                                                                                                                                                                                                                                                                              3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                              4. Present solutions
                                                                                                                                                                                                                                                                                                                                                              5. Call to action

                                                                                                                                                                                                                                                                                                                                                              Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                              Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                              The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                              If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                              Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                              These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                              But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                              If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                              Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                              How To’s 

                                                                                                                                                                                                                                                                                                                                                              It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                                                                              It’s better to show them how:

                                                                                                                                                                                                                                                                                                                                                              A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                                                                                Social Proof 

                                                                                                                                                                                                                                                                                                                                                                Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                                Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                                Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                                Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                                And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                                Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                                Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                                Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                                Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                  For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                  When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                  You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                  The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                  Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                  • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                  By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                  Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                  Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  • Calendly

                                                                                                                                                                                                                                                                                                                                                                  Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                  • Sales
                                                                                                                                                                                                                                                                                                                                                                  • Marketing
                                                                                                                                                                                                                                                                                                                                                                  • IT
                                                                                                                                                                                                                                                                                                                                                                  • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                  • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                  • Etc.

                                                                                                                                                                                                                                                                                                                                                                  They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                  3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                  When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                  Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                  Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                  An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                  Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                  Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                  Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                  After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                  Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                  Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                    Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                    A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                    In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                      Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                      To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                      Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                      4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                      Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                      In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                      How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                      The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                      Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                      For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                      Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                      If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                      Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                      When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                        5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                        Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                        Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                        1. Hook
                                                                                                                                                                                                                                                                                                                                                                        2. Problem
                                                                                                                                                                                                                                                                                                                                                                        3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                        4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                        5. Call to action

                                                                                                                                                                                                                                                                                                                                                                        Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                        Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                        The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                        If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                        Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                        These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                        But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                        If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                        Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                        Value Proposition 

                                                                                                                                                                                                                                                                                                                                                                        Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                                                                                                                                                                                        Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.getfondue.com/

                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                        Benefits vs Features

                                                                                                                                                                                                                                                                                                                                                                        Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                                                                                                                                                                                        By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                                                                                                                                                                                         Link to page: https://getsnooz.com/

                                                                                                                                                                                                                                                                                                                                                                          How To’s 

                                                                                                                                                                                                                                                                                                                                                                          It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                                                                                          It’s better to show them how:

                                                                                                                                                                                                                                                                                                                                                                          A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                                                                                            Social Proof 

                                                                                                                                                                                                                                                                                                                                                                            Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                                            Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                                            Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                            1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                                            And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                                            Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                                            Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                                            Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                                            Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                              For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                              When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                              You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                              The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                              Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                              • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                              By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                              Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                              Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              • Calendly

                                                                                                                                                                                                                                                                                                                                                                              Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                              • Sales
                                                                                                                                                                                                                                                                                                                                                                              • Marketing
                                                                                                                                                                                                                                                                                                                                                                              • IT
                                                                                                                                                                                                                                                                                                                                                                              • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                              • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                              • Etc.

                                                                                                                                                                                                                                                                                                                                                                              They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                              3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                              When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                              Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                              Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                              An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                              Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                              Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                              Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                              After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                              Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                              Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                  Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                  To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                  Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                  4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                  Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                  In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                  How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                  The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                  Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                  For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                  Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                  If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                  Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                  When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                    5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                    Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                    Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                    1. Hook
                                                                                                                                                                                                                                                                                                                                                                                    2. Problem
                                                                                                                                                                                                                                                                                                                                                                                    3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                    4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                    5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                    Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                    Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                    The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                    If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                    Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                    These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                    But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                    If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                    Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                      Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                      To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                      Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                      4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                      Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                      In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                      How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                      The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                      Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                      For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                      Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                      If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                      Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                      When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                        Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                        Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                        1. Hook
                                                                                                                                                                                                                                                                                                                                                                                        2. Problem
                                                                                                                                                                                                                                                                                                                                                                                        3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                        4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                        5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                        Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                        The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                        If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                        Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                        These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                        But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                        If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                        Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                                        For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                                        When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                                        You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                                        The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                                        Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                                        • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                                        By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                                        Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                                        Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        • Calendly

                                                                                                                                                                                                                                                                                                                                                                                        Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                                        • Sales
                                                                                                                                                                                                                                                                                                                                                                                        • Marketing
                                                                                                                                                                                                                                                                                                                                                                                        • IT
                                                                                                                                                                                                                                                                                                                                                                                        • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                                        • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                                        • Etc.

                                                                                                                                                                                                                                                                                                                                                                                        They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                        3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                        When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                                        Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                                        Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                                        An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                                        Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                                        Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                                        Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                                        After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                                        Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                                        Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                          Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                          A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                          In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                            Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                            To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                            Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                            4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                            Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                            In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                            How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                            The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                            Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                            For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                            Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                            If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                            Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                            When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                              5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                              Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                              Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                              1. Hook
                                                                                                                                                                                                                                                                                                                                                                                              2. Problem
                                                                                                                                                                                                                                                                                                                                                                                              3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                              4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                              5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                              Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                              Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                              The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                              If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                              Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                              These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                              But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                              If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                              Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                              Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                              Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                                                              Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                                                              Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                              1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                                                              And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                                                              Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                                                              Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                                                              Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                                                              Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                • Calendly

                                                                                                                                                                                                                                                                                                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                                                • Sales
                                                                                                                                                                                                                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                                                                                                                                                                                                                • IT
                                                                                                                                                                                                                                                                                                                                                                                                • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                                                • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                                                • Etc.

                                                                                                                                                                                                                                                                                                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                  Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                                    Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                                    How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                                      1. Hook
                                                                                                                                                                                                                                                                                                                                                                                                      2. Problem
                                                                                                                                                                                                                                                                                                                                                                                                      3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                                      4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                                      5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                      How To’s 

                                                                                                                                                                                                                                                                                                                                                                                                      It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                                                                                                                      It’s better to show them how:

                                                                                                                                                                                                                                                                                                                                                                                                      A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                                                                                                                        Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                        Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                                                                        Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                        Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                        1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                                                                        And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                                                                        Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                                                                        Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                                                                        Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                                                                        Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                                                          For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                                                          When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                                                          You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                                                          The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                                                          Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                                                          • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                                                          By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                                                          Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                                                          Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          • Calendly

                                                                                                                                                                                                                                                                                                                                                                                                          Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                                                          • Sales
                                                                                                                                                                                                                                                                                                                                                                                                          • Marketing
                                                                                                                                                                                                                                                                                                                                                                                                          • IT
                                                                                                                                                                                                                                                                                                                                                                                                          • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                                                          • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                                                          • Etc.

                                                                                                                                                                                                                                                                                                                                                                                                          They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                          3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                          When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                                                          Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                                                          Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                                                          An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                                                          Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                                                          Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                                                          Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                                                          After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                                                          Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                                                          Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                            Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                                            A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                                            In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                                              Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                                              To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                                              Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                              4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                                              Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                                              In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                                              How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                                              The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                                              Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                                              For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                              Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                                              If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                              Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                                              When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                                                Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                                                Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                                                1. Hook
                                                                                                                                                                                                                                                                                                                                                                                                                2. Problem
                                                                                                                                                                                                                                                                                                                                                                                                                3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                                                4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                                                5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                                                Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                                                The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                                                If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                                                Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                                                These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                                                But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                                                If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                                                Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                Value Proposition 

                                                                                                                                                                                                                                                                                                                                                                                                                Define what makes your brand unique and outline the benefits, advantages, or solutions that can answer your customer’s “WHY”. 

                                                                                                                                                                                                                                                                                                                                                                                                                Concise and Customer-Centric. Another good example from Fondue in their copy that clearly states what the brand does and most importantly, they focused on addressing both brands and shoppers.

                                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.getfondue.com/

                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                Benefits vs Features

                                                                                                                                                                                                                                                                                                                                                                                                                Customers don’t buy drills, they’re buying holes. 

                                                                                                                                                                                                                                                                                                                                                                                                                By focusing on the outcome rather than technical details, Snooz speaks directly to the needs of the customers offering a solution for a restful night’s sleep.

                                                                                                                                                                                                                                                                                                                                                                                                                 Link to page: https://getsnooz.com/

                                                                                                                                                                                                                                                                                                                                                                                                                  How To’s 

                                                                                                                                                                                                                                                                                                                                                                                                                  It’s not persuasive enough to tell your customers you can help them.

                                                                                                                                                                                                                                                                                                                                                                                                                  It’s better to show them how:

                                                                                                                                                                                                                                                                                                                                                                                                                  A step-by-step guide will break the ice for your customers and help them get comfortable looking around your offerings.

                                                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.capture.com/

                                                                                                                                                                                                                                                                                                                                                                                                                    Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                                    Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                                                                                    Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                                    Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                    1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                                                                                    And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                                                                                    Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                                                                                    Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                                                                                    Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                                                                                    Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                                                                      For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                                                                      When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                                                                      You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                                                                      The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                                                                      Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                                                                      • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                                                                      By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                                                                      Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                                                                      Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      • Calendly

                                                                                                                                                                                                                                                                                                                                                                                                                      Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                                                                      • Sales
                                                                                                                                                                                                                                                                                                                                                                                                                      • Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                      • IT
                                                                                                                                                                                                                                                                                                                                                                                                                      • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                                                                      • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                                                                      • Etc.

                                                                                                                                                                                                                                                                                                                                                                                                                      They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                      3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                                      When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                                                                      Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                                                                      Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                                                                      An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                                                                      Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                                                                      Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                                                                      Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                                                                      After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                                                                      Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                                                                      Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                        Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                                                        A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                                                        In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                                          Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                                                          To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                                                          Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                                          4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                                                          Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                                                          In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                                                          How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                                                          The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                                                          Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                                                          For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                                          Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                                                          If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                                          Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                                                          When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                                                          Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                                                           

                                                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                                                            5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                                                            Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                                                            Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                                                            1. Hook
                                                                                                                                                                                                                                                                                                                                                                                                                            2. Problem
                                                                                                                                                                                                                                                                                                                                                                                                                            3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                                                            4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                                                            5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                                                            Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                                                            Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                                                            The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                                                            If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                                                            Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                                                            These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                                                            But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                                                            If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                                                            Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                                                            Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                                                            A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                                                            In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                                            Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                                                             

                                                                                                                                                                                                                                                                                                                                                                                                                              Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                                                              To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                                                              Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                              4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                                                              Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                                                              In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                                                              How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                                                              The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                                                              Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                                                              For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                              Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                                                              If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                              Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                                                              When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                                                              Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                                                               

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                                                                Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                                                                Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                                                                1. Hook
                                                                                                                                                                                                                                                                                                                                                                                                                                2. Problem
                                                                                                                                                                                                                                                                                                                                                                                                                                3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                                                                4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                                                                5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                                                                Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                                                                The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                                                                If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                                                                Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                                                                These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                                                                But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                                                                If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                                                                Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                                                                                For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.canva.com/free/

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                2. Stand Out from the Competition: Your Key Differentiator

                                                                                                                                                                                                                                                                                                                                                                                                                                When it comes to writing compelling copy for your brand, one of the most important things to point out is your key differentiators. 

                                                                                                                                                                                                                                                                                                                                                                                                                                You need to give your customers a reason to choose you over all other competitors in the market. Your value proposition should be something that is really unique to your brand.

                                                                                                                                                                                                                                                                                                                                                                                                                                The key here is to find what your competitors haven’t claimed. Catch their weakness and blindspot, or speak the obvious that no one else has – as long as it’s something that matters to your customers.

                                                                                                                                                                                                                                                                                                                                                                                                                                Let’s take a look at some of the value propositions that stand out:

                                                                                                                                                                                                                                                                                                                                                                                                                                • Jukebox, “The Best Smelling Soap on the Internet”

                                                                                                                                                                                                                                                                                                                                                                                                                                By calling out what makes their soap “REAL” and framing other soaps as the enemy, they create a sense of exclusivity, appeal to customers’ desire for uniqueness, and bring excitement to buying decisions.

                                                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://myjukebox.com/

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                • TOMS, “One for One”

                                                                                                                                                                                                                                                                                                                                                                                                                                Another way to capture your customer’s heart with your value proposition is to put emotion at the heart of your copy. 

                                                                                                                                                                                                                                                                                                                                                                                                                                Don’t just address the problem you’re solving. Address the internal struggles and the feelings it creates in your customer. 

                                                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.toms.com/us/about-toms.html

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                • Calendly

                                                                                                                                                                                                                                                                                                                                                                                                                                Calendly built unique landing pages for people in different teams: (sub pages under solutions on their website)

                                                                                                                                                                                                                                                                                                                                                                                                                                • Sales
                                                                                                                                                                                                                                                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                • IT
                                                                                                                                                                                                                                                                                                                                                                                                                                • Customer retention 
                                                                                                                                                                                                                                                                                                                                                                                                                                • Revenue operation
                                                                                                                                                                                                                                                                                                                                                                                                                                • Etc.

                                                                                                                                                                                                                                                                                                                                                                                                                                They use different copy to highlight unique value propositions for specific roles – this also demonstrates how much they understand about each target audience. 

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                3. Testimonials that Speak Volumes: Supercharge Your Landing Page Copywriting with Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                                                When something is important, say it three times.

                                                                                                                                                                                                                                                                                                                                                                                                                                Again: Speak to your customers in their own words.

                                                                                                                                                                                                                                                                                                                                                                                                                                Tried and tested, presenting customer testimonials and social proof is one of the best ways to build trust. 

                                                                                                                                                                                                                                                                                                                                                                                                                                An effective landing page copy = social proof + (something else) + social proof. 

                                                                                                                                                                                                                                                                                                                                                                                                                                Instead of using testimonials as standard customer reviews, let’s deep dive into some unique ways to make good use of customers’ words:

                                                                                                                                                                                                                                                                                                                                                                                                                                Let your customers rebuttal the Objections 

                                                                                                                                                                                                                                                                                                                                                                                                                                Spike, an email communication app brings a modern approach to managing emails by integrating it into a chat-like, conversational format. But as a user, you might be wondering about the security of your personal and business information.

                                                                                                                                                                                                                                                                                                                                                                                                                                After all, granting access to your emails requires trust. To proactively address this concern, Spike has taken the initiative to showcase testimonials to convince potential users that their product is safe.

                                                                                                                                                                                                                                                                                                                                                                                                                                Link to page: https://www.spikenow.com/use-cases/

                                                                                                                                                                                                                                                                                                                                                                                                                                Another example is KlientBoost fiercely leveraging reviews to rebuttal various concerns that potential customers may have.

                                                                                                                                                                                                                                                                                                                                                                                                                                Whatever issue you have in mind, just pick and they already have an answer to that. Their approach not only demonstrates transparency but confidence in the service they offer.

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                 

                                                                                                                                                                                                                                                                                                                                                                                                                                  Headline Your Testimonials

                                                                                                                                                                                                                                                                                                                                                                                                                                  A strong testimonial can be a great way to grab visitors’ attention. Pick a testimonial that builds your credibility and use it as a headline. Make sure to choose one that’s concise and relevant to your landing page copy.

                                                                                                                                                                                                                                                                                                                                                                                                                                  In the case of Zoho, their social proof speaks volumes by showcasing a tangible outcome of their platform’s effectiveness “65% increase in sales pipeline” and “reduced lead time to prospect time by 60%,” not only that, but the statement also has a strong endorsement for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                                                  Link to page: https://www.zoho.com/crm/

                                                                                                                                                                                                                                                                                                                                                                                                                                   

                                                                                                                                                                                                                                                                                                                                                                                                                                    Convince to Convert

                                                                                                                                                                                                                                                                                                                                                                                                                                    To maximize the impact of your testimonials, strategically place them near key conversion points such as call-to-action buttons, the contact us page, or at check-out.

                                                                                                                                                                                                                                                                                                                                                                                                                                    Exactly like this one from Salesforce, just as they try to convince customers to a free trial, a testimonial is shown. 

                                                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.salesforce.com/solutions/small-business-solutions/keep-customers/?sfdc-redirect=351

                                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                                    4. Turn Your Call-to-Actions to Call-to-Benefits 

                                                                                                                                                                                                                                                                                                                                                                                                                                    Now, the most important duty of a salesperson (AKA your landing page copy) is to ask people to take action. 

                                                                                                                                                                                                                                                                                                                                                                                                                                    In landing page copywriting, it’s important to give your customer a reason to react, a persuasive call-to-action. You’re done charming them, you’ve provided value and answered their questions, it’s time to present your ask.:

                                                                                                                                                                                                                                                                                                                                                                                                                                    How you ask matters.

                                                                                                                                                                                                                                                                                                                                                                                                                                    The most effective call-to-actions (CTAs) have benefits baked inside them:

                                                                                                                                                                                                                                                                                                                                                                                                                                    Learn More →  Start A Project → Post Your First Project for Free ((how we would improve this further))

                                                                                                                                                                                                                                                                                                                                                                                                                                    For services that you’re trying to get customers to learn more about , instead of the simple/boring “Learn More” give customers a reason to act. 

                                                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.codeable.io/#

                                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                                    Sign Up → Generate New Design → Build a Home

                                                                                                                                                                                                                                                                                                                                                                                                                                    If you’re building your email list, peak your customer’s interest by turning your CTAs to something that’s customized to your product such as “Generate New Design” 

                                                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://homedesigns.ai/

                                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                                    Get Started → Try the Free Builder Demo → Design My Website

                                                                                                                                                                                                                                                                                                                                                                                                                                    When trying to get people to try your product or service, instead of “Sign Up Now” try a more personalized approach such as “Try The Free Builder Demo” or “Listen to Music for Free”

                                                                                                                                                                                                                                                                                                                                                                                                                                    Link to page: https://www.elegantthemes.com/gallery/divi/

                                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                                      5. Less is More: KISS (Keep It Simple & Specific), Don’t KILL (Keep It Long & Lengthy)

                                                                                                                                                                                                                                                                                                                                                                                                                                      Good and profitable landing page writing = specific, simple writing. It doesn’t have to be complicated, and if you can say the same thing with fewer words, do it.

                                                                                                                                                                                                                                                                                                                                                                                                                                      Write as if you’re talking to a single audience face to face, using the 5 components:

                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Hook
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Problem
                                                                                                                                                                                                                                                                                                                                                                                                                                      3. Create curiosity
                                                                                                                                                                                                                                                                                                                                                                                                                                      4. Present solutions
                                                                                                                                                                                                                                                                                                                                                                                                                                      5. Call to action

                                                                                                                                                                                                                                                                                                                                                                                                                                      Then edit and sandwich each with your customers’ words (social proof).

                                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                                      Start Leveraging Your Landing Page’s Conversion Power


                                                                                                                                                                                                                                                                                                                                                                                                                                      The internet is full of mediocre copywriting. 

                                                                                                                                                                                                                                                                                                                                                                                                                                      If you’re new to creating a landing page or wishing to improve your landing page copy, follow these 5 tips and give yourself permission to be bad.

                                                                                                                                                                                                                                                                                                                                                                                                                                      Good writing = (bad writing + good editing) x 1,000+  

                                                                                                                                                                                                                                                                                                                                                                                                                                      These five tips will make you a better landing page writer than a 4-year English degree. 

                                                                                                                                                                                                                                                                                                                                                                                                                                      But things can be tough in creating a great landing page, so you might need a hand that helps you map where to start.

                                                                                                                                                                                                                                                                                                                                                                                                                                      If you want more content like this, comment below or get in touch. 

                                                                                                                                                                                                                                                                                                                                                                                                                                      Want custom advice on how to create or improve your landing page copy, book your complimentary growth strategy with us.

                                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                                      Social Proof 

                                                                                                                                                                                                                                                                                                                                                                                                                                      Didn’t we say “Speak to your customers using their own words?” We mean literally doing that. 

                                                                                                                                                                                                                                                                                                                                                                                                                                      Correct Toes leveraged testimonials from doctors, runners, and athletes – who serve as the experts and key opinion leaders for their brand.

                                                                                                                                                                                                                                                                                                                                                                                                                                      Showcasing testimonials from professionals helps build brand trust and establish credibility. If you have resources like so, use them to your advantage in demonstrating compelling social proof.

                                                                                                                                                                                                                                                                                                                                                                                                                                      Link to page: https://correcttoes.com/

                                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Mastering Hero Headlines: Think BIG 

                                                                                                                                                                                                                                                                                                                                                                                                                                      And I don’t mean just the font size, write big landing page headlines that evoke a rush of dopamine. 

                                                                                                                                                                                                                                                                                                                                                                                                                                      Think of the biggest problems you’re solving, the biggest enemies of your customers, the biggest wins you can give them, and the biggest transformations you can provide.

                                                                                                                                                                                                                                                                                                                                                                                                                                      Sure, you can stage all the content that you want but your customers only continue to read if they get a hit of dopamine – give them what they want.. 

                                                                                                                                                                                                                                                                                                                                                                                                                                      Come check out some landing page copy examples with big benefits:

                                                                                                                                                                                                                                                                                                                                                                                                                                      Speak in absolutes to persuade:

                                                                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                                                        Focus on the biggest transformation:

                                                                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                                                        Solve a big problem, fast:

                                                                                                                                                                                                                                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                                                                                        Canva, “Design made ease, and free”

                                                                                                                                                                                                                                                                                                                                                                                                                                        For someone who has no design experience, Canva puts a reassuring headline that can inspire users to take big action. Their headline suggests that even people without design skills can create high-quality designs using the platform at no cost.

                                                                                                                                                                                                                                                                                                                                                                                                                                        Link to page: https://www.canva.com/free/